Tweeting is Word of Mouth
Welcome to the Pond—glad you’re here. For over 18 years, Paradux Media Group has helped real businesses tell their stories, grow their brands, and connect with their communities. From strategy to design, SEO to social, we bring heart, creativity, and hands-on expertise to every project we touch.
We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area and had been very busy in the weeks leading up to that, so we didn’t do much investigating on the Internet. It wasn’t a vacation to pull up all the to-do’s of the place you’ll be visiting. We had 5 hours to kill in the city we had flown into. 
Without knowing much, I went to Twitter to see if we could get any recommendations, and sure enough, we were given a couple of places to visit and a couple of eatery choices. These were offered by people who had visited the city we were in, not any businesses in the area. We visited the recommended refurbished shopping center and had lunch at one of the recommendations we came across. That evening, we went through the magazine highlighting the town and its restaurants. We also glanced through the restaurant coupon book, which looked like so many others. So, I tweeted about where I was and if anybody had any recommendations. Along came some locals with some very good ideas, and if I had any further questions, just ask. If you’ve worked in advertising or owned a business, you understand that word of mouth is the most powerful marketing tool. During this trip, Twitter became the word of mouth and a powerful tool as we decided where to eat.
Mike Frey is the Chief Visionary Officer and co-founder of Paradux Media Group. With more than 30 years in marketing, advertising, and media, Mike brings a practical perspective shaped by working with hundreds of locally owned businesses. He specializes in media strategy, buying, and storytelling that makes marketing dollars work harder. Mike learned advertising by selling it for a living, and that experience still shapes his approach: understand the business, spend where it matters, and never recommend more than a client actually needs.
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Social Media Etiquette Unspoken Rules