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Tweeting is Word of Mouth

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We were recently out of state attending a client’s strategic planning session.  We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet.  It also wasn’t a vacation to pull up all the to-do’s of the place you’ll be visiting.  We ended up having 5 hours to kill in the city that we had flown in to.

Without knowing much, I went to twitter and tweeted to see if we could get any recommendations, and sure enough we were given a couple of places to visit and a couple of eatery choices.  These were offered by people who had visited the city we were in, not any businesses in the area.  We did visit the refurbished shopping center that was recommended as well as have lunch at one of the recommendations that came across.

That evening we went through the magazine highlighting the town and its restaurants, we also glanced through the restaurant coupon book which looked like so many others.  So I fired off a tweet of where I was and if anybody had any recommendations.  Along came some locals with some very good ideas and if I had any further questions just ask..

If you’ve been in advertising or owned a business you understand that word of mouth is the most powerful marketing tool.  This trip for us, twitter became word of mouth and a powerful tool as we made decisions on where to eat.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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