We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet. It also wasn’t a vacation to pull up all the to-do’s of the place you’ll be visiting. We ended up having 5 hours to kill in the city that we had flown in to.
Without knowing much, I went to twitter and tweeted to see if we could get any recommendations, and sure enough we were given a couple of places to visit and a couple of eatery choices. These were offered by people who had visited the city we were in, not any businesses in the area. We did visit the refurbished shopping center that was recommended as well as have lunch at one of the recommendations that came across.
That evening we went through the magazine highlighting the town and its restaurants, we also glanced through the restaurant coupon book which looked like so many others. So I fired off a tweet of where I was and if anybody had any recommendations. Along came some locals with some very good ideas and if I had any further questions just ask..
If you’ve been in advertising or owned a business you understand that word of mouth is the most powerful marketing tool. This trip for us, twitter became word of mouth and a powerful tool as we made decisions on where to eat.