We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area and had been very busy in the weeks leading up to that, so we didn’t do much investigating on the Internet. It wasn’t a vacation to pull up all the to-do’s of the place you’ll be visiting. We had 5 hours to kill in the city we had flown into. 
Without knowing much, I went to Twitter to see if we could get any recommendations, and sure enough, we were given a couple of places to visit and a couple of eatery choices. These were offered by people who had visited the city we were in, not any businesses in the area. We visited the recommended refurbished shopping center and had lunch at one of the recommendations we came across. That evening, we went through the magazine highlighting the town and its restaurants. We also glanced through the restaurant coupon book, which looked like so many others. So, I tweeted about where I was and if anybody had any recommendations. Along came some locals with some very good ideas, and if I had any further questions, just ask. If you’ve worked in advertising or owned a business, you understand that word of mouth is the most powerful marketing tool. During this trip, Twitter became the word of mouth and a powerful tool as we decided where to eat.
- Updated: October 7, 2024Originally Published: September 17, 2010
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category: Social Media Marketing Insights
- Tags: Advertising, Local Community, Social media, Strategic, Twitter, decisions, locals, marketing, marketing tool, strategic planning, word of mouth
- Comments:
Mike Frey
Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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