Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take…
Five Ways to Increase Your Local Social Media Presence
Building a strong local social media presence begins with shared values. Last week, over lunch with a new friend, we found ourselves talking less about marketing tactics and more about what guides the choices we make — as business owners, as consumers, and as neighbors. The conversation drifted to our community’s Humane Society, a no-kill…
When Paying for Facebook ‘Likes’ is a GREAT Thing
What a Facebook ‘like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There are so many other variables, like what business you are in. Social Media has proven to be a GREAT medium to get the word out…
Buy Local …Ramblings and Thoughts
There have been numerous ‘buy local’ campaigns over the past few years. Many of these campaigns have been economic-driven, as people have seen many long-standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread its philosophy of shopping locally. Last year, American Express had a great social media campaign…
Let Us Not Forget What Social Media Is About: The Benefits of Social Media Engagement
While many of us in the agency and media business write and try to calculate a business’s ROI in social media, let’s not forget the real benefits of social media and just how kind and generous people and companies can be. Our business page posted the best thing about social media on social media day. …
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you’re still wondering or questioning whether your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, which in…
Tweeting is Word of Mouth
We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area and had been very busy in the weeks leading up to that, so we didn’t do much investigating on the Internet. It wasn’t a vacation to pull up all the to-do’s of the place you’ll be…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! At that moment, the balance sheet requires moving a product for the company’s…
Traditional Media Created Social Media
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for communities regarding their major media are made thousands of miles away. What music to play, what programming to air, and cuts made in print to…
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow, it will be because of the smaller local businesses. Big brands are paving the way, which makes sense since social media is more popular in larger markets. The next phase will take place in the…
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to 1,000. Like many small communities, the summers are filled with unique and creative weekend events. The events have no accurate media budgets; they are all…
