Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
The Secret to a Great Brand is Just One Thing
Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline…
Five Ways To Increase Your ‘Local’ Social Media Presence
I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients. Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns. Values, like recently our local Humane Society…
When paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different variables, like what business you are in. Social Media has proven to be a GREAT medium to get the…
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread their philosophy of shopping local. Last year over…
Tweeting is Word of Mouth
We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet. It also wasn’t a vacation to pull up all the to-do’s of the place you’ll…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! In that moment the balance sheet requires moving a product for the financial…
Traditional Media Created Social Media
photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets. The big three were locally owned, and focused on the local community. Now most decisions that are made for communities regarding their major media are made from thousands of miles away. What music to play,…
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place…
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents a lot of small communities in the area that we live. It represents small communities with populations as high as 8,000, but most closer to 1,000. Like a lot of small communities, the summers are filled with unique and creative events on the weekends. The…