When paying for facebook ‘likes’ is a GREAT thing

What is a Facebook ‘like’ worth? So many different perspectives. The Southern Oregon Humane Society is finding great value today with their FB Likes

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What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it.  There are so many different variables, like what business you are in.

Photo Credit Sean MacEntee

Social Media has proven to be a GREAT medium to get the word out on certain causes and troubles, that  non-profits or a family may be going through.  Throw the economy on top of it and you have several great causes that are struggling.

Yesterday I saw on FB that our local humane society was having a real financial hardship.  They have to raise $75,000 by September 22nd or be shut down.   The Southern Oregon Humane Society (SOHS) is one that we can truly get behind, as dog and animal lovers-this humane society, is very humane.  They do not euthanize any animals.   Their “Saving Train” has rescued over 700 animals slated for euthanasia at other shelters due to lack of space

We’re now seeing several businesses reaching out to the SOHS with help and offering up a $1 for every ‘like’, they receive.  They have over 2,600 people who ‘like’ their page. Easy to do the math, if you get 750 of your ‘likes’ to like five other businesses pages that are offering up a $1 a like the your page has generated you 3,500 in a couple of days.

I have seen more and more of our local businesses becoming involved in this type of donating.  Cause marketing at its best if you are a business owner.  You are getting some quality ‘likes’ to your page but you’re also showing leadership within your community and helping out some really good causes and people.

Just a few weeks ago we saw some of the same businesses do the same for Team Ethan, a courageous nine year old boy sticken with Stage IV Rhabdomyosarcoma cancer.  I have ‘liked’ a lot of these local pages that are donating to causes that are helping our community and families, and can’t think of any of them that I have un-liked or clicked “less of” after liking them.

These businesses are now building a great list of ‘likes’ of local people who care about their community.  So what is a Facebook ‘Like’ worth?  It seems the more you need them the more value they have.  Certainly since the news broke about the SOHS the value of their ‘likes’ has increased.  As a business owner, you never know what is around the corner for your business or your family.

The more you are involved in social media, the more ‘likes’ you will get, the more generous you are, the more you will find the generosity of others, and that my friend, is priceless!


Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

Reader Interactions


  1. Ali says

    In my opinion it doesn’t really matter what features Facebook adds or how they drive adoption of additional products at this point. The timeline feature was their large push against the likes of Twitter, Tumblr, Path, and Google+. Many people aren’t happy, so we’ll see…

    • Mike Frey says

      Thanks for stopping by Ali… Like with most FB changes people are unhappy, revolt say their done with FB and then a week later forget what they were mad at..

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