Let Us Not Forget What Social Media Is About

We have all been touched in some way with reconnecting with someone from our past, on Facebook or Social Media, but I thought this was a little different...

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While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be.

photo credit: mel_rowling

On social media day our business page posted what is the best thing about social media.  A person commented about how he picked up a homeless man who had not spoken to his family in over 30 years, had never been on a computer, and through social media found his sister in England who had informed them that their mom was still alive and living in Ireland.

We have all been touched in some way with reconnecting with someone from our past, but I thought this was a little different and more special than the friend we had not spoken to since a year or two after graduation…

Last week I was given a heads up on a community page that we run that a young member of our community whose cancer had been in remission had come back, and that the child was in the Ronald McDonald House in New York City. His home town is a small family friendly community in Southern Oregon with a population of just over 8,000 people.

The family opened a Facebook page for Team Ethan Jostad.  In just over a week they have added over 1,200 ‘likes’.  They are partnering with local businesses that are helping with fund raising.  They are ‘liking’ those business pages and encouraging people to support those businesses.  Some of the best PR for a business comes from cause marketing.  They are doing a GREAT job under very tough circumstances, and would encourage you all to ‘Like’ their page

Last night over 2.2 million porch lights were turned on the Caylee Marie Anthony.   Everyday great things are happening by individuals and businesses in social media.  While the ringing of the register keeps the doors open, it is the engagement that you have with people that makes the registers ring.  By the way if you could tell me what the REAL ROI of a radio, TV or print campaign is let me know.






Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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