So What’s Your Social Media Strategy?

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So what’s your social media strategy?  I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media?  No I’m not talking about an ROI, I’m talking strategy.

What is the base for your social media, Facebook?  Twitter?  Is location based social media like Foursquare important to you?  Is blogging part of the plan?  If being an authority in your field, in your community is important then blogging better be on your list.  Are you tying your tweets to your Facebook post?  Or your Facebook posts to your tweets?  Is socialoomph going to be part of the plan.  Should you layer in an auto feed of trivia, quotes, or something else relevant to your category?

Have you determined the best way to reflect your business in social media, what they do and the part they play in your community?  Have you noticed that engagement and being social is more important than letting people know how great you are.

Everybody and every business is different, but when it comes to marketing and advertising the one this I always lived by is that all advertsing works if used properly, social media is no different.  Do the homework, study what goes on, make a plan and develop a strategy that that will have your business shine.


Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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