So, what’s your social media strategy? I’m sure that when it comes to most marketing endeavors, you attach some strategy to it. Have you done that for social media? No, I’m not talking about an ROI; I’m talking strategy. What is the base for your social media, Facebook? Twitter? Is location-based social media like Foursquare vital to you? Is blogging part of the plan? If being an authority in your field or community is essential, then blogging better be on your list. Are you tying your tweets to your Facebook posts? Or your Facebook posts to your tweets? Is Socialoomph going to be part of the plan? Should you layer in an auto-feed of trivia, quotes, or something relevant to your category? Have you determined the best way to reflect your business’s work and the role it plays in your community on social media? Have you noticed that engagement and being social are more important than letting people know how great you are? Everybody and every business is different, but when it comes to marketing and advertising, the one thing I have always lived by is that all advertising works if used properly. Social media is no different. Do the homework, study what goes on, make a plan, and develop a social media strategy that will make your business shine.
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