So what’s your social media strategy? I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media? No I’m not talking about an ROI, I’m talking strategy.
What is the base for your social media, Facebook? Twitter? Is location based social media like Foursquare important to you? Is blogging part of the plan? If being an authority in your field, in your community is important then blogging better be on your list. Are you tying your tweets to your Facebook post? Or your Facebook posts to your tweets? Is socialoomph going to be part of the plan. Should you layer in an auto feed of trivia, quotes, or something else relevant to your category?
Have you determined the best way to reflect your business in social media, what they do and the part they play in your community? Have you noticed that engagement and being social is more important than letting people know how great you are.
Everybody and every business is different, but when it comes to marketing and advertising the one this I always lived by is that all advertsing works if used properly, social media is no different. Do the homework, study what goes on, make a plan and develop a strategy that that will have your business shine.