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Layers, the more the better

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Today marketing requires more layers than ever before.  Years ago the business owner could choose one or more of the three traditional media outlets and call it good.  With the continual downward spiral of traditional media, business owners must find layers to define the position their business has in the community.

Social Media is a great way to add layers, and for the most part they’re free.  Well they do cost time and commitment, and if you outsource it, it’s still much more efficient from a cost standpoint than traditional media.

You not only have Facebook, Twitter and Foursquare but with the growing local movement there are several on-line local directories that you should list yourself in, like merchant Circle or shop locally dot com that you can link all your social media accounts.

The more you search the more you find.  While the business listings don’t give you the engagement opportunity they do help in Google searches, they are free and it’s just another all important layer that you’re giving your business.

With every passing day layering yourself in social media makes you more and more relevant.  Today taking part in several social media outlets is creating a more grounded perception than say joining your local chamber once did.

Today’s economy has created a frigid retail environment, so it only makes sense in cold weather the more layers the better.  Well, that’s what Mom always said.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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