Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Advantages of Using an Advertising Agency
For small-to-mid-sized businesses to grow in a tight economy, it is critical to differentiate from the competition. One of the most important routes to being unique is through advertising. Advertising agency advantages include working with businesses of any size to generate an advertising campaign that garnishes branding and helps create a name. Advertising agencies are…
Paradux Media Group Presents “A Savvy Small Business Owner’s Guide to Advertising in 2014”
Paradux Media Group presented A Savvy Small Business Owner’s Guide to Advertising in 2014, a three-hour educational seminar designed to help entrepreneurs better understand how traditional and online marketing channels work together to improve results. The event was held in Medford in partnership with the Oregon Employer Council and Southern Oregon University’s Small Business Development…
Television Advertising: Understanding Changing Television Advertising Today
After nearly two decades working in marketing and advertising, I’ve watched the industry shift in dramatic ways — and few areas have changed as quickly as television. A recent look at the fall TV season made that especially clear, highlighting just how much changing television advertising is reshaping what qualifies as a “hit.” Take New…
Twitter Rules? Let’s Not and Say We Did! A 2024 Perspective on X (Formerly Known as Twitter)
Why must we attach so many rules and expectations to how we communicate on social media? Every day, there seem to be new guidelines on how we should engage on X (formerly known as Twitter). But how boring would that be if we all followed the same rules and posted in the same way? Isn’t…
Putting and Advertising Both Can Drive You Nuts
Many life comparisons can be drawn to golf; advertising is one. I am happy with most of my golf game; my ball striking has never been better, and lessons from our pro certainly helped with that. Last year, I began to lose confidence in my putter. It started with the club championship last fall and…
The Groupon Effect
While there is plenty of debate over Groupon, this blog will not deal with “Does it train consumers only to buy things at 50% off?” but instead talk about one particular client we have who recently did a Groupon and their results. While many Groupons you see are for sexy businesses (your favorite places to…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part Two, we’re going to compare Television and YouTube. As a business owner and marketer, I believe that Television is best known for making stars and imagination; television is best used in your marketing plan to create…
Radio vs Social Media
The title is a little misleading, as it’s not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio every month. These same business owners scratch their heads and wonder what or how social media fits into their marketing plans. So, for those business…
Talking to No One
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away; it reminds me of that old football injury that makes it hard to move in the morning, but you wouldn’t trade the pain for the…
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency, SocialCode. The agency will offer page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s ads, but it is…
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you’re still wondering or questioning whether your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, which in…
We Can’t All Speak the Same Can We?
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our social media the way the gurus say, then what would separate social media from everything else? One of the things I enjoy about social media…
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days. If you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today, and more importantly, you’ll miss significant opportunities as we move into 2011. The trends of 2010 in blog-land this week are an essential marker for understanding how our marketing worlds…
Creating an Effective Elevator Pitch
We’ve all heard the advice—you need to be able to describe your company and what you do in the time it takes to ride an elevator from one floor to another. Known as the “elevator pitch,” this short and impactful introduction is essential for anyone looking to make a lasting impression. But even knowing its…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can’t help but think of the comparisons they make with social media. Some traditional football fans and writers complain that their offense is gimmicky…
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional media’s continual downward spiral, business owners must find layers to define their business’s position in the community. Social Media is a great way to add…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad in the local Saturday newspaper could bring a decent return on investment (ROI). Radio was another effective tool for building Top of Mind Awareness (TOMA)…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business owner, to create your own audience to communicate to and through. Building an audience in…
