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Twitter Marketing Strategy: Tweeting with Frequency

As any good radio account executive or business owner knows, frequency is necessary with radio, and with Twitter marketing strategy as well.

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As any good radio account executive or business owner knows, the frequency is necessary with radio. I’d argue frequency is critical for Twitter marketing strategy as well.

With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all things that distract them and have a bit more of their attention…. I certainly hope so with the driving part.

Depending on how many people you are following on Twitter, you can easily be receiving 30 tweets per minute, so just like in traditional advertising there is a lot of clutter to cut through on Twitter.

Twitter Marketing Strategy Tip – Look for the Retweets

twitter marketing strategyThe big advantage that Twitter has is the re-tweet. If your message is compelling and informational, it will be re-tweeted. This means that not only to your followers but also to the followers of those individuals who re-tweeted you see the content.

That would be like creating an excellent radio spot. Then having a listener send it to another station. Then having that spot aired to a whole new audience that you didn’t target. This is especially important if you didn’t have it in the budget to buy that station. Radio is a great avenue to promote special events, concerts, activities going on in the community. Twitter falls into that same category.

Because Twitter is used more by people with smartphones, you are hitting active on the go people, and reaching them when they are out and about just as you are with radio. Foursquare, which we’ll delve more into on another blog, is all about being on the go and where you’re at.  As I did just a little project with my Facebook friends and those, I follow on Twitter. I found that only 2.7% of my Facebook friends have registered with Foursquare. 19.3% of Twitter registered users are also on Foursquare. This again goes to show how the tweeters are out and about and active.

For our social media clients, we find it best to think Twitter in the same way that we think of radio.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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