So what’s the fastest growing social network?  If you didn’t say Pinterest you’re wrong.  So what is Pinterest you say?  Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin whatever images you want, and you can sort and organize your pin boards based on your interests.  So any interest in Pinterest?

Pinterest moves fast, much like the pace of Chip Kelly’s offense.  Combinations and styles to share, well there are as many combinations of boards to put together as there are uniform choices for the Oregon Ducks.

As a marketer I look at who is actively involved in Pinterest

photo credit cambodia4kidsorg via Flickr

I see some of the hardest to reach individuals through traditional or social media platforms.  With 11 million hits in one week this past December and the numbers continuing to climb, there is no reason to think interest in Pinterests is going to slow.

The jury is out to see how creative some visual marketers will get will pinterest.  As a business owner there are lots of reasons to take a look at the platform.  It will take a little imagination as many of the marketers have not yet taken over Pinterest and pathed the way much like they have on Facebook.

So who can benefit from this interest in Pinterest?

Stylists, Real Estate Agents,  Furniture Stores, Home Decor Businesses, Restaurants, Arts and Craft Shops, non-profits, and Travel Agents just to name a few off the top of my head.   There are plenty of stories that can and will be told.  Like with most outlets the first in can have a huge advantage., and if this platform continues to grow those that are in now can create a real competitive advantage.

About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

Learn More

Quacktastic Reviews:

15 Comments

  1. Lizzie on January 29, 2012 at 7:51 pm

    I am also exploring Pinterest now. I even added the auto-Pin it all of my browsers. Creating boards is really addicting.

    • Paradux Media Group on January 29, 2012 at 7:58 pm

      Thanks for visiting Lizzie. I’ve found it a bit addicting as well, almost thinking I should stop while I’m ahead and not spending hours a day :). Thanks Lizzie and have a great day!

  2. Mike Frey on January 29, 2012 at 10:39 pm

    Thanks for stopping by Dan. I think you’re spot on. Like you I’ve just joined recently but don’t see it slowing down… Great demo too.

  3. amy swanson on January 30, 2012 at 6:56 am

    I resisted Pinterest for as long as I could because I heard how addicting it was. After signing up for it, I can verify that yes it is addicting but it’s awesome! I completely agree with your list of companies that can benefit from using this site. The layout is so much easier to surf than entering each individual website like traditional methods of “surfing the web”.

    • Mike Frey on January 30, 2012 at 8:56 am

      Thanks for stopping by Amy. Your blog and a night that completely disappeared from playing in Pinterest inspired me to write the blog… I do some business that struggle with validating the time and effort in Facebook or twitter having more success with Pinterest, and the demo is therefor them. Thanks again Amy.

  4. George on February 5, 2012 at 4:36 pm

    Thanks for introducing pinterest. I found it very engaging and the best thing I liked about this great web site is that I could use the images in my blog by embedding it.

  5. les on February 9, 2012 at 2:45 am

    I have not heard of Pinterest, will have to have a look and see for myself, thank you

  6. Kate Brown Wilson on February 9, 2012 at 7:10 pm

    I really appreciate the review and idea you have shared regarding to Pinterest, I never knew this before until I have visit your site, maybe this is a great competition for some social media site we using right now for example the Face-book and Twitter. Maybe I should check this out. and register.

    • Mike Frey on February 9, 2012 at 7:36 pm

      Thanks for stopping by Kate… It is a great competition indeed. Paying more attention to Pinterest because of work, but there are some great food pics. Thanks Kate.

      • Kate Brown Wilson on February 12, 2012 at 8:44 pm

        You are very much welcome Mike, you have given me a good idea about this social media site that is new to me. maybe I should check this out right now.

  7. lilly on February 10, 2012 at 9:18 pm

    I wonder if it is naturally at a dis advantage as people see it as just another social site that they need to learn? There is a definite group of people who are getting sick of social – look at the number of facebok memebers over the last 4 months as it drops.

  8. Gray on February 14, 2012 at 8:08 pm

    Hello Mike, I have not heard of Pinterest. But when I clicked on the link you gave, I see interesting things in there. I wanted to try it now. I was thinking of using it for my small business which I wanted to promote online. Thanks again Mike.

    • Mike Frey on February 14, 2012 at 8:22 pm

      Thanks for stopping by Gray.. Be careful as I have found it to be a little bit addicting and time flies by when you’re pinning.. Good luck hope you find your niche in there…

  9. royalties on June 1, 2012 at 10:56 am

    I totally agree that pinterest is very addicting social media sites. It also allow you to thoroughly target your audience in your niche and will greatly increase traffic to your site. The cons that I think in using Pinterest is that there are currently few member in the site but I can see the potential of growing up just like what Facebook does.

  10. microchips for dogs on June 11, 2012 at 10:25 pm

    I don’t get this. “ With 11 million hits in one week
    this past December and the numbers continuing to climb,
    there is no reason to think interest in Pinterests
    is going to slow.
    ” Could you please enlighten me on this?

    dog microchipping

Leave a Comment