So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin whatever images you want, and you can sort and organize your pin boards based on your interests. So any interest in Pinterest? Pinterest moves fast, much like the pace of Chip Kelly’s offense. Combinations and styles to share, well there are as many combinations of boards to put together as there are uniform choices for the Oregon Ducks.
As a marketer I look at who is actively involved in Pinterest
I see some of the hardest to reach individuals through traditional or social media platforms. With 11 million hits in one week this past December and the numbers continuing to climb, there is no reason to think interest in Pinterests is going to slow. The jury is out to see how creative some visual marketers will get will pinterest. As a business owner there are lots of reasons to take a look at the platform. It will take a little imagination as many of the marketers have not yet taken over Pinterest and pathed the way much like they have on Facebook.
So who can benefit from this interest in Pinterest?
Stylists, Real Estate Agents, Furniture Stores, Home Decor Businesses, Restaurants, Arts and Craft Shops, non-profits, and Travel Agents just to name a few off the top of my head. There are plenty of stories that can and will be told. Like with most outlets the first in can have a huge advantage., and if this platform continues to grow those that are in now can create a real competitive advantage.
Related articles
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- Updated: April 29, 2025Originally Published: January 29, 2012
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category: Social Media Marketing Insights
- Tags: Facebook, Oregon Ducks, Pinterest, Social media, WordPress, marketing
- Comments:
Mike Frey
Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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I am also exploring Pinterest now. I even added the auto-Pin it all of my browsers. Creating boards is really addicting.
Thanks for visiting Lizzie. I’ve found it a bit addicting as well, almost thinking I should stop while I’m ahead and not spending hours a day :). Thanks Lizzie and have a great day!
Thanks for stopping by Dan. I think you’re spot on. Like you I’ve just joined recently but don’t see it slowing down… Great demo too.
I resisted Pinterest for as long as I could because I heard how addicting it was. After signing up for it, I can verify that yes it is addicting but it’s awesome! I completely agree with your list of companies that can benefit from using this site. The layout is so much easier to surf than entering each individual website like traditional methods of “surfing the web”.
Thanks for stopping by Amy. Your blog and a night that completely disappeared from playing in Pinterest inspired me to write the blog… I do some business that struggle with validating the time and effort in Facebook or twitter having more success with Pinterest, and the demo is therefor them. Thanks again Amy.
Thanks for introducing pinterest. I found it very engaging and the best thing I liked about this great web site is that I could use the images in my blog by embedding it.
I have not heard of Pinterest, will have to have a look and see for myself, thank you
I really appreciate the review and idea you have shared regarding to Pinterest, I never knew this before until I have visit your site, maybe this is a great competition for some social media site we using right now for example the Face-book and Twitter. Maybe I should check this out. and register.
Thanks for stopping by Kate… It is a great competition indeed. Paying more attention to Pinterest because of work, but there are some great food pics. Thanks Kate.
You are very much welcome Mike, you have given me a good idea about this social media site that is new to me. maybe I should check this out right now.
Hello Mike, I have not heard of Pinterest. But when I clicked on the link you gave, I see interesting things in there. I wanted to try it now. I was thinking of using it for my small business which I wanted to promote online. Thanks again Mike.
Thanks for stopping by Gray.. Be careful as I have found it to be a little bit addicting and time flies by when you’re pinning.. Good luck hope you find your niche in there…
I totally agree that pinterest is very addicting social media sites. It also allow you to thoroughly target your audience in your niche and will greatly increase traffic to your site. The cons that I think in using Pinterest is that there are currently few member in the site but I can see the potential of growing up just like what Facebook does.