Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op

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Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any

Foodie (Photo credit: Sybren A. Stüvel)

of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact.

There are so many great local products, and many we’ll never hear of or be exposed to, and it won’t be because of the quality of the product, it will be because of the marketing behind it.

In an over crowded market, marketing is usually the make or break behind the small business. A big reason is that you’re not a marketing expert; you’re a creator of a flavorful product.

Like most businesses the local artisan food start-up will develop a logo and then hire a web design company, or design the site themselves. When choosing a Web Design Company why not hire a marketing company that designs websites?

By hiring an advertising agency, your website will be designed with one eye towards the future and the success of your company. Just think of what a team of hand-picked experts (including brand experts, designers, web programmers, and copywriters) can do for you:

  • Website design
  • Product launch party
  • Packaging design
  • Social media branding
  • List building
  • Press kits
  • Pitch letters / presentations

Having the right partners and partnerships is what creates successful businesses. It starts from the ground up, building the right foundation.

Hiring an Advertising Agency isn’t as expensive as you think, and to help your awesome product succeed isn’t it worth it?

 Check out the team from Paradux Media. We believe that not only does your product need the right pairing, but your brand does too. See if we would be a great fit for you and maybe you’ll be the next successful business on ‘The Pond’…



Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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