Does your business utilize Facebook Ads?
With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don’t see why a small local business shouldn’t try Facebook Advertising. We’ve found that for several businesses it’s a great way to not only build ‘likes’ but to build engagement as well.
If a goal for your business is to increase Facebook activity then here are some simple things you can do to to dip your toe in the Facebook Advertising waters effectively.
Identify Your Goal. Focus on a single goal-for example it could be to get someone to like your page or to increase the visibility of a particular post or promotion.
Target Your Facebook Ads: With Facebook ads you are able to target your ads to specific ages, interests, relationship statuses, location and much more; use your customer knowledge to make sure you’re targeting the right potential customers.
Designing Your Facebook Ads: Be concise if promoting a post or promotions, make the title strong. When trying to garner ‘likes’ that will make posts more effective in the future try to be comical or witty. You’re not given many characters so make each one count. Check out some examples of a promotion ads. –> –>
Choosing Your Facebook Ads Image: People are visual and it’s the image you use that could make or break your advert. The image should be simple, high quality, striking and relative to your business. A picture can be worth a 1,000 words, choose your image wisely.
CPC vs CPM: You have two options; cost per click (CPC) or cost per thousand impressions (CPM). Every campaign is different and has different needs but we’ve had better success using the cost per impressions method.
Set your budget: You can either choose to set an overall campaign budget or a daily budget. It doesn’t have to be expensive; you could spend just $50 on a whole campaign or $5 a day and still get results. We set a daily budget and then review it each day.
Analytics For Facebook Ads: Facebook offers analytics that go with your Facebook advertising that allows to you view how much action and engagement took place for that $5. Clicks impressions and how much of your intended target you have hit so far and at what frequency.
While the above gives you the tools that you’ll need to think about implementing a Facebook Advertising campaign you may still have a few questions and not sold on if you should.
Here is a good read on 10 Examples of Facebook Ads That Actually Work, and Why.
In this article some Analysts weigh in on the effectiveness of Facebook Advertising.
Summary: We feel for any business even the businesses that aren’t Facebook sexy and struggle with getting ‘likes’ that investing a few dollars and time is worth it… Be smart and be degelint, and if you have any questions then just sign up for a free 15 minute consultation here.