How To Use Facebook Ads

The reason a business needs to be on Facebook is that is where their customers are! So you go where your customers are and open your Facebook page.

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Build ‘likes’ with Facebook Ads:

Facebook comes down to the ‘haves’ and the ‘have nots’. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages that just post, look at Facebook as FREE, and don’t  invest anything other than time into Facebook — Facebook ads, no way, pay for Facebook.

Today’s blog is not to discuss why Facebook needs businesses to buy Facebook ads, nor is it Facebook limiting viewing etc and forcing you to buy Facebook ads, there are plenty of blogs out there whining about that.

This blog is to look at what happens when a small local business invests into Facebook ads.

Facebook Ads “As I See It”:

The reason a business needs to be on Facebook is that is where their customers are!  So you go where your customers are and open your Facebook page.

‘Likes’ are important, and while it’s true that you may be better off with 100 ‘likes’ that are your true customersm than 1,000 likes that are not…But is it really worth your investment of time and money for just 100 ‘likes’?

What is a ‘like’ worth to your business? If you’re investing time into Facebook why not try to reach as many of your customers and potential to ‘like’ your page?

Engagement is much more than asking a question in a post, it’s what is that person doing thinking at the point of engagement.  When I’m surfing on Facebook is a much better time for you to let me know that you have a Facebook page than when I’m standing in your store, or on your business card, print ad etc.  I’m right here on Facebook, right now and it only requires one click.  Doesn’t reaching out on Facebook with a Facebook ad make sense at that point?

I personally am more likely to click when I see a Facebook ad than I am when I see a Facebook button on their website.

Small Local Business Using Facebook Ads:

So what happens when a local business runs an ad on Facebook with the objective of gaining ‘likes’ on a $3 to $5 budget per day?

Try to have fun with the text ad. “Only the fun need to apply!”

Can you tell which 5 days they ran Facebook ads?  72 new ‘likes’ in those 5 days took their page from a little over 1,400 ‘likes’ to over 1,500 likes.  It cost $20 in Facebook ads.  Compared to your traditional advertising how much is $20 in Facebook ads worth, or for that matter other marketing that you pay for?

What happens with ‘likes’ when investing for a few days and then take a few days off on a $5 a day budget.  Below is a client that we run Facebook ads for, 2 to 4 days a week.

 It is easy to see the days that the Facebook ads run and the days ads are not run.

Facebook Ads Mobile:

As we become more and more a mobile society Facebook has adapted, and you now see ‘sponsored ads’ from your friends who like a page appearing on your mobile feed wall.  Looking at the results of Facebook ads and where the ‘likes’ are coming from, it shows us that mobile is working well, not just for Facebook but for the business page as well.

Some Facebook ads mobile numbers were just released from AdParlor.  The highlights are:

  • Click-Through-Rates Are 15x Higher On Mobile
  • Clicks are 30% Cheaper on Mobile
  • Mobile Ads yield a CVR that is 16% lower than Non-Mobile Ads
  • Entertainment vertical shows highest CTR on mobile
  • Android has a 62% higher CTR than the iPhone & BlackBerry
  • Fans coming from mobile comment 22% more and like posts 63% more than non-mobile users.
  • Fans coming from non-mobile drive 6-8x more engagement in terms of creating posts, viewing photos, clicking on links, and watching videos.
You can get the full report on Facebook mobile advertising from AdParlor here.


There is going to continue to be more separation on Facebook, which direction are you going to fall?  The separation once was having a  business having a page and one not having a page, investing time in a page and just having it sit there.  Now the separation is about really investing in your page.  Investing more than just time, investing in reaching out to your entire customer base, offering them more than a clever post by ‘liking’ the page, offering them something much more substantial.
If you want Facebook to play a REAL part in your marketing then invest into it like you do with your traditional marketing.  You buy radio advertising to basically get ‘likes’ why wouldn’t you do the same for Facebook when it’s much more efficient.
So when you think about advertising Facebook ads should be in the mix.  If you would like to learn more about Facebook ads schedule a FREE 15 minute consultation.  It’s as easy as a click and you can schedule it on your time..



Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

Reader Interactions


  1. Damian Wayne says

    It’s really a fantastic article,which is very helpful to me. Of course I’ll try to learn it for my own interest and I’ll try to do it.

  2. Pinoy Shirts says

    I totally agree with what you’ve said:”I personally am more likely to click when I see a Facebook ad than I am when I see a Facebook button on their website.”That’s why if you’re a business owner and you want a strong marketing with lots of audiences, strengthen your Facebook Fan Page marketing. Thank you for the info, I will definitely tune in to your blog more.

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