There is a lot of talk about how blogging has become indispensable to businesses and while this is true, most people don’t understand exactly why this is so. Because of this, business owners which include dentists do not take this social media platform seriously. Another reason for why blogging is not fully utilized by dentists in their bid to market their practice online is because of the fear that formulating a well-thought off blog which has what it takes to earn a solid readership is difficult. So what they do instead is spend their time on social media sites like Twitter and Facebook which seem harmless and simple.
At these two points, business owners are wrong. While it’s only natural for you to feel intimidated at the thought of having to compose a lengthy post every other day or so, you don’t have to cook up witty topics which are beyond you. The best blogs are those which allow their readers to get a sneak peak into their lives or their business in this case. While your dental website is purely promotional in nature, your blog is the best avenue for you to weigh in on dental issues which your patients may be interested in. And because you work on improving people’s dental health for a living, this task should not be that difficult for you.
It’s very easy to take for granted blogging in favor of other social media platforms like microblogging as in Twitter. But while you have to keep on sending tweets or updating your Facebook status everyday in order for your social media campaign to be successful, this doesn’t have to be the case with your dental blog. In fact, you can post write ups as seldom as every once a week just as long as you keep your posts regular.
Having already established that blogging is more convenient, but this isn’t the only thing that dentists will find appreciative about blogging. Dental blogs allow dentists to establish rapport with their patients and prospects – something which seems impossible to do especially when you aren’t in the same room as them. By giving out purely helpful and relevant information with every post, dentists are slowly gaining the confidence and trust of not just their patients but also prospects who they may have not yet met at all. And surely, client loyalty is a greater value than any Facebook or Twitter like.