We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing.
The ease of video through smart phones and the advancement of drones and aerial video devices have created many new and exciting opportunities for businesses and brands.
Videos give you the opportunity to stand out among the clutter and noise in social media. In thirty seconds or less you can give your customers and potential customers the information they need about a product, special or event in an entertaining and appealing fashion.
With developments in tech tools, it’s easier and more affordable than ever to create a fun videos that can cross over the multiple social media platforms. With the emergence of video platforms like Twitter’s Vine as well as Instagram’s video sharing feature, you’re going to see even more movement toward real-time video engagement and sharing.
Video marketing is a great way for businesses and brands to stand out from the text-based marketing efforts done every day. Video is also a great way to create a call-to-action in social media by having it end with a promo code, a enter-to-win drawing. When done correctly, a video marketing campaign can help you reach new consumers and turn them into loyal customers.
To see how you can create a better experience and get more people talking about your social media schedule an appointment with Paradux Media Group today.