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The New Video and Social Media Age

Mike Frey/July 19, 2015/No Comments
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We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing.

The ease of video through smart phones and the advancement of drones and aerial video devices have created many new and exciting opportunities for businesses and brands.

Why Video?

Videos give you the opportunity to stand out among the clutter and noise in social media. In thirty seconds or less you can give your customers and potential customers the information they need about a product, special or event in an entertaining and appealing fashion.

With developments in tech tools, it’s easier and more affordable than ever to create a fun videos that can cross over the multiple social media platforms. With the emergence of video platforms like Twitter’s Vine as well as Instagram’s video sharing feature, you’re going to see even more movement toward real-time video engagement and sharing.

The New Video And Social Media AgeVideo marketing is a great way for businesses and brands to stand out from the text-based marketing efforts done every day. Video is also a great way to create a call-to-action in social media by having it end with a promo code, a enter-to-win drawing. When done correctly, a video marketing campaign can help you reach new consumers and turn them into loyal customers.

To see how you can create a better experience and get more people talking about your social media schedule an appointment with Paradux Media Group today.

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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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