Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.”
Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t be found it one person, but can be found with advertising agencies.
Here Are 5 Skills That Your Social Media Manager Must Have:
Branding: Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don’t have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful social media managers know that brands need protection, love, and understanding. For smart companies that want to succeed in the social realm, they must have a social media manager who understands ‘Brand’!
Media Buying: Facebook has become a ‘pay to play’ model. Posts that a business make today never see the light of day on their customers timelines. As a social media manager, it’s important to understand, when, how and whom to target Facebook ads at. There is a certain skill to media buying that can also be applied to purchasing Facebook ads.
Graphic Design: According to Jeff Bullas, articles with images receive 94% more views than those without. Buffer says tweets with images receive 18% more clicks than those without, and research from Wishpond shows photo posts on Facebook get 120% more engagement than other types of posts. For businesses targeting women, millennials or teens, images are even more important. Then throw in the aspect that the fastest rising social media platforms are visual, like Pinterest and Instagram and now how important is quality graphic design and graphic production.
Customer Service: Customer Service is King! Your social media manager MUST be able to acknowledge the person and then be able to take the conversation off-line. The social media platform is the middle of your retail store. And just like you would want to have the conversation with a disgruntled customer or employee off to the side, in social media it’s important to take the conversation off-line and onto the phone, e-mail, or an in-person visit. Having the diplomacy to defuse situations is key.
Creativity: It’s important to be creative. From imaginative posts, to creative games and contests an imagination can be important to have your businesses be a leader in the social world and not just a follower. It takes creativity to take a post and wordsmith, hashtag and title it to be effective and unique across multiple social media platforms.
It’s hard for one person to have all of these traits and to EXCEL at, and if you found that person, could you imagine how much they would cost to be on your payroll? There is a solution. The above traits are what makes an advertising agency tick every day. So if you want to take your social media to the next level and separate yourself from the competition then start interviewing ad agencies. You can start by setting up an appointment with Paradux Media Group today.