Welcome to “The Pond,” the whimsical domain of Mike Frey, the Chief Visionary Officer of Paradux Media Group. In his blog, “Beyond the Pond,” Mike extends a warm welcome to fellow enthusiasts, offering a unique blend of musings that reflect his diverse interests and, undoubtedly, captivate yours.

As the Chief Visionary Officer, Mike Frey brings a wealth of experience and a distinctive perspective to his blog. A brief introduction by Mike himself sets the tone—a friendly greeting inviting readers to dive into a space where curiosity, passion, and a touch of humor converge. “Beyond the Pond” is more than a blog; it’s a portal into the mind of a visionary who explores topics that resonate with him, hoping to strike a chord with his audience.

Expect an engaging journey through the realms of Media, Ducks, and Golf—themes that may seem disparate at first but come together seamlessly in Mike’s narrative. The blog is a canvas where each post paints a vivid picture of his interests, and the casual yet insightful tone creates an inviting atmosphere. Whether you share a love for media intricacies, have a soft spot for ducks, or enjoy the laid-back elegance of golf, “Beyond the Pond” promises something for everyone.

Mike’s writing style is a reflection of authenticity, offering readers an unfiltered glimpse into his thoughts and the stories that pique his curiosity. This blog is a testament to the idea that, in the world of Mike Frey, there’s always something interesting just beyond the pond. So, whether you’re a media aficionado, a duck enthusiast, a golf aficionado, or simply someone seeking a refreshing perspective, step into “Beyond the Pond” and let Mike guide you through a delightful exploration of his captivating world.

New Changes: Facebook Business Pages – Medford

It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page…

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Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…

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Website Design Medford Oregon

Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website…

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Local Search – On Line Reviews – Google Places For Business

It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves. Given the high search priority to review communities like Google, Yelp,…

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The Social Traveler – The Importance of Online Reviews For Small Business

Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer. That makes now a great time to work on your online reviews and website presence.  This past…

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SEO and Your Marketing Budget

SEO Where Does It Fit In My Marketing Plan? You’re a small business owner; you have a marketing budget but still most of your advertising endeavors are bills rather than part of a budget.  You dabble in some print advertising, and maybe you do a little radio, so how does SEO fit in? Good question…Being…

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Local Search: SEO Google Local Business Search

The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search.  The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on…

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Free Organic SEO Analysis Report

Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites — ideally on the the first or second page. It today’s world, Organic SEO is the holy grail for businesses and websites alike. How much Organic SEO does your…

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How To Adapt To Facebook Algorithmic Changes To Brand Pages

Facebook Algorithmic Changes To Brand Pages: In September Facebook made changes to their algorithms, for the most part the changes were made will lessen the effectiveness that brand pages were getting for free and make them pay a little through promoted posts and sponsored ads. It’s only fair.  Businesses and Brands that have utilized Facebook…

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Facebook Changes In 2012 And What They Mean

Changes In How We Use Facebook: Facebook makes changes all the time, sometimes subtle changes that barely register with people sometimes big changes.  Some stay for a while, some not long at all, remember the ticker…  One thing you can count on is that Facebook is always moving, which will always make it hard for…

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Simple Google AdWords Tips For Small Local Business

Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s easy for you to feel that way about your marketing, but you can stack the…

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Facebook Ads

Does your business utilize Facebook Ads? With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don’t see why a small local business shouldn’t try Facebook Advertising.  We’ve found that for several businesses it’s a great way to not only build ‘likes’ but to…

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How To Use Facebook Ads

Build ‘likes’ with Facebook Ads: Facebook comes down to the ‘haves’ and the ‘have nots’. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages that just post, look at Facebook as FREE, and don’t  invest anything other than time into Facebook — Facebook ads, no way, pay for Facebook.…

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Facebook Targeted Posts

Facebook Targeted Posts For The Small Business Owner: Facebook is rolling out a slew of new targeted posting options for your business page.   TechCrunch reports that the advanced post targeting is already starting to roll out to select Pages, with all Pages slated to receive the ability in the coming weeks. What will Facebook…

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Going Viral With Facebook

What Is Your Viral # On Facebook: Everyone wants posts with lots of ‘likes’, ‘comments’ and ‘Shares’.  Everyone talks of viral, not sure what that really is, the definition says “to spread rapidly via the Internet, e-mail, or other media.”  Is there a specific number that people feel needs to be reached to feel that it has gone ‘viral’? Then what is it…

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Growing Social Media Like Growing Bamboo

Growing Your Social Media: I like to refer to social media as “growing bamboo.”  John Lennon was once said “We’ve got this gift of love, but love is like a precious plant. You can’t just accept it and leave it in the cupboard or just think it’s going to get on by itself. You’ve got…

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Local Search Google Places Now Google Plus

Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages.  What does it mean to the local small business owner?  At this time not much.  Although, aesthetically the landing page is much nicer, and if you’ve added pictures you can create a much more…

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New Facebook Tools

New Toys: So have you played with any of the new Facebook changes?  Most of us are aware of the new subtle changes on Facebook in the past month, the size of pictures in the newsfeed, promote button, offers scheduled posts and roles of admins. The impact of each varies depending on the category of…

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Facebook Do You Have A Facebook Strategy? – The Beginning

What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status, public relations, customer feedback, to make money?  Your answer is probably yes, yes all of…

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Facebooks New Schedule Posts

Scheduled Facebook Posts: For admins of business pages this was something that was long overdue.  There have always been a lot of 3rd party apps that have given you the ability to schedule and deliver posts, but it always came with the little icon that was telling everyone that it was delivered by a 3rd party…

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