Beyond the Pond

Mike FreyHi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

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How To Use Hashtags In Each Social Media Platform

Here is how Wikipedia defines the #Hashtag: A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as… Read More

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Facebook Improves Ad Columns – Facebook Business Pages

It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads. In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of… Read More

<a href="http://www.flickr.com/photos/33863004@N00/2391747442">photo credit marcopako via Flickr</a>

Re-Marketing Campaigns Hit Facebook

Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to… Read More

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Facebook Business Page – 3 Tweaks To Make For June 2014 Rollout

The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now. The biggest change is the single column timeline much like your personal page. With any change that Facebook does to their pages a little… Read More

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Instagram: Get Your Small Business In the Picture

If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures…. Read More

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Facebook Pay To Play: What To Do – Small Business Oregon

For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate… Read More

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Website Design Medford Oregon – Hire An Advertising Agency

Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to… Read More

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New Changes: Facebook Business Pages – Medford

It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page… Read More

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Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of… Read More

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Website Design Medford Oregon

Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website… Read More

photo credit <a href="http://adsupnow.com/blog/2012/01/get-the-most-out-of-google-places-and-business-directories/" target="_blank"> Ads Up Now</a>

Local Search – On Line Reviews – Google Places For Business

It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves. Given the high search priority to review communities like Google, Yelp,… Read More

<a href="http://www.flickr.com/photos/yelp/5228619077/" title="IMG_7852 by Yelp.com, on Flickr">Photo Credit: Yelp.com</a>

The Social Traveler – The Importance of Online Reviews For Small Business

Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer. That makes now a great time to work on your online reviews and website presence.  This past… Read More