Welcome to “The Pond,” the whimsical domain of Mike Frey, the Chief Visionary Officer of Paradux Media Group. In his blog, “Beyond the Pond,” Mike extends a warm welcome to fellow enthusiasts, offering a unique blend of musings that reflect his diverse interests and, undoubtedly, captivate yours.

As the Chief Visionary Officer, Mike Frey brings a wealth of experience and a distinctive perspective to his blog. A brief introduction by Mike himself sets the tone—a friendly greeting inviting readers to dive into a space where curiosity, passion, and a touch of humor converge. “Beyond the Pond” is more than a blog; it’s a portal into the mind of a visionary who explores topics that resonate with him, hoping to strike a chord with his audience.

Expect an engaging journey through the realms of Media, Ducks, and Golf—themes that may seem disparate at first but come together seamlessly in Mike’s narrative. The blog is a canvas where each post paints a vivid picture of his interests, and the casual yet insightful tone creates an inviting atmosphere. Whether you share a love for media intricacies, have a soft spot for ducks, or enjoy the laid-back elegance of golf, “Beyond the Pond” promises something for everyone.

Mike’s writing style is a reflection of authenticity, offering readers an unfiltered glimpse into his thoughts and the stories that pique his curiosity. This blog is a testament to the idea that, in the world of Mike Frey, there’s always something interesting just beyond the pond. So, whether you’re a media aficionado, a duck enthusiast, a golf aficionado, or simply someone seeking a refreshing perspective, step into “Beyond the Pond” and let Mike guide you through a delightful exploration of his captivating world.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Facebook Promote Button Worth The $5?

What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. The promote button does come with a cost, and it makes ones wonder if Facebook will tweak the algorithm to show fewer people being reached and…

Read More about Facebook Promote Button Worth The $5?

Facebook Offers

You may have noticed a new option on the post box of your business page, ‘offer’.  Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of  from businesses on your newsfeed. What Exactly Are Facebook Offers?    ‘Offers’ are a…

Read More about Facebook Offers

Google AdWords For The Small Business Owner

How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should.  Google AdWords can be an effective marketing tool if used correctly.  Running a campaign on Google AdWords isn’t much different than a print campaign.  Typically there are one of two objectives in a print campaign,…

Read More about Google AdWords For The Small Business Owner

Facebook Ads For Marketing Your Small Business

Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook.  We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…

Read More about Facebook Ads For Marketing Your Small Business

Direct Mail Marketing, Have You Tried Every Door Direct Mail?

You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service’s Every Door Direct Mail? So Just How Does Every Door Direct Mail Work? Every Door Direct Mail™ enables you to…

Read More about Direct Mail Marketing, Have You Tried Every Door Direct Mail?

Local Search SEO and Siri

The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri with possibly a huge advantage with local search.  Can Siri and Yelp change the scope…

Read More about Local Search SEO and Siri

SEO: Small Businesses Medford Oregon

Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business?  Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t research you or find your business on-line.   Search Engine Optimization (SEO) allows not only…

Read More about SEO: Small Businesses Medford Oregon

The New Facebook Business Page Will It Have An Impact?

The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version?  Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what…

Read More about The New Facebook Business Page Will It Have An Impact?

Facebook Milestone Feature For Small Businesses

Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been slowly adjusting and updating their page. But if you haven’t taken a look at the…

Read More about Facebook Milestone Feature For Small Businesses

Advertising in a Polarized World: Audience Over Ideology

  When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand? And where does responsibility end and reach begin? Following widely publicized comments by Rush Limbaugh in early 2012, several national advertisers chose to withdraw their sponsorships…

Read More about Advertising in a Polarized World: Audience Over Ideology

New Facebook Timeline for Business Pages

What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!!  There is certainly some housekeeping that needs to be taken care of.  There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…

Read More about New Facebook Timeline for Business Pages

Google+, SEO, and the Real Lesson for Small Businesses

When Google+ launched, many small business owners asked the same question: “Is this another platform we have to manage, or is there real value here?” The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search. The perceived SEO benefits of Google+ made it difficult for businesses already stretched thin to…

Read More about Google+, SEO, and the Real Lesson for Small Businesses

Facebook Timeline For Business Pages

NOTE: If you’re interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages.   Don’t look now! Facebook Timeline For Business Pages: It appears the new facebook timeline for business pages is finally be arriving.  Word has it, and it makes…

Read More about Facebook Timeline For Business Pages

The Real Enemy: Social Media Fragmentation

Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve addressed social media fragmentation before, but the pattern continues to repeat itself. New platforms emerge,…

Read More about The Real Enemy: Social Media Fragmentation

Have Interest In Pinterest It Could Be For You

So what’s the fastest growing social network?  If you didn’t say Pinterest you’re wrong.  So what is Pinterest you say?  Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin whatever…

Read More about Have Interest In Pinterest It Could Be For You

Think Different! Build A Campaign

It’s a great time for small local businesses to “Think Differently” and create campaign messages and not immediate hit and run messages. The most remembered commercials:   Outside of Apples 1984 commercial,  the most remembered commercials, are campaigns, not commercials.  National companies and big boxes, think that way, they see the benefits of the campaign while the small…

Read More about Think Different! Build A Campaign

7 Small Business Marketing Predictions for 2012

Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to rethink how they connect with customers. Below are seven small business marketing predictions for 2012…

Read More about 7 Small Business Marketing Predictions for 2012

Looking Back: Key Takeaways from 2011

As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections. They also reflect the ideas that helped guide our work as we moved into a…

Read More about Looking Back: Key Takeaways from 2011

The Importance Of Website Analytics With Social Media:

When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other metrics—but none of these tools tell the full story. The same goes for Twitter (X)…

Read More about The Importance Of Website Analytics With Social Media:

Make Your Holiday Cards Work For You

Holiday Cheer — it’s that time of year again when businesses send out greetings, gratitude, and well-wishes. And while holiday cards may feel simple or traditional, they carry far more value than many people realize. Holiday cards for business can strengthen relationships, reinforce your brand, and create meaningful touchpoints that last far beyond the season.…

Read More about Make Your Holiday Cards Work For You