Communication Design

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
seo

SEO and Your Marketing Budget

SEO Where Does It Fit In My Marketing Plan? You’re a small business owner; you have a marketing budget but still most of your advertising endeavors are bills rather than part of a budget.  You dabble in some print advertising, and maybe you do a little radio, so how does SEO fit in? Good question…Being… Read More

strong, recognizable, and enduring brand

The Secret to a Great Brand is Just One Thing

Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline… Read More

brand manifesto tagline brand book

Writing the Brand Manifesto and Brand Tagline for the Brand Book

Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The… Read More

brand keywords, brand position

Identify Your Brand Position by Using Brand Keywords

With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the… Read More

rubber-duckie

The Heavens Parted and Delivered the Brand Book

In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s obvious that there is a significant need for a brand guidelines template. The… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

How are You Better than Your Competition?

I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business… Read More

brand book

Does Your Brand Have a Brand Book?

I’m not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I’m glad I did — for several reasons. First (and most obviously) it’s hilarious! Having written some of these brand books myself, I have to say — this is the brand book I always wished… Read More

marketing-efforts

How Clearly are You Seeing Your Marketing Efforts?

I saw a tweet this morning from @DeeBlick of The Marketing Gym about assessing our marketing efforts that read: “Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change.” It’s a good reminder to all of us to make sure that we make an effort… Read More

brand story

What’s Your Brand Story?

From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with, and advance, the storyline. They don’t pursue irrelevant tangents, and each paragraph and chapter… Read More

tedx

Brand Marketing: Service. Community. Value. Substance.

As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said: Service. Community. Value. Substance. While David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business…. Read More

marketing-firm

Considerations for Choosing a Marketing Firm

I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!

fun marketing campaign

Fun Marketing Campaigns Can Make Your Brand Memorable

What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all… Read More

reputation management

Reputation Management: Your Brand on the Web

The Web. Twitter. Facebook.  Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your… Read More

brand authenticity example Teavana

Lessons in Brand Authenticity

I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand authenticity perspective – an oversight I aim to correct here. Social Media… Read More

Top of Mind Branding

Top of Mind Branding

Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.

social media branding strategy

Using Social Media Branding Strategy to Build Your Brand

Know your audience!  Engage your audience.  Social Media is no exception.  With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way.  Just as there are keys to success in “Traditional Media”, there are… Read More