Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Using Public Relations as a Marketing Tool to Strengthen Your Brand
Public relations (PR) and marketing often overlap in business, yet they serve distinct purposes. Marketing focuses on promoting products and persuading consumers to make a purchase. On the other hand, PR shapes the image of your business, influencing how the public perceives your brand. Despite their differences, effective communication between these disciplines can enhance your…
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your Brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the history…
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand Have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s evident that there is a significant need for a brand guidelines template. The…
Differentiating Your Brand from Competitors: How to Stand Out and Succeed
No matter what industry you’re in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don’t. As a business owner, you know exactly how your company stacks up against the competition. You know where you excel and where they might have an…
Brand Book Tutorial: Does Your Brand Have a Brand Book?
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I’m glad I did for several reasons. First and foremost, it’s funny! Having written a few brand books myself, I can confidently say this is the book I’ve always wished I could write—one that doesn’t take itself too…
Assessing Your Marketing Efforts: Why Brutal Honesty is Key
I came across a tweet this morning from @DeeBlick that read: “Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change.” This is an excellent reminder for all of us. It’s easy to get caught up in planning and executing a marketing campaign, but…
What’s Your Brand Story?
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. They don’t pursue irrelevant tangents; each paragraph and chapter builds…
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While talking about social communities, David also published the recipe for creating a fantastic brand and a successful business. If you can find a way to…
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, bold, friendly, kind, or in your face?…
Considerations for Choosing a Marketing Firm
I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!
Fun Marketing Campaigns Can Make Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blowout sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Are you a crazy sports fan? The…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
Brand Identity Design – Creating Good Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
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