How Does a Marketing Agency Work?

A marketing agency plays a crucial role in the modern business. In most cases, an agency is working with a business to solve an advertising-related problem. This problem is different for every business and could include anything from getting started on social media to finding the best advertising available.

Most marketing agencies have multiple departments to effectively handle each step of the advertising process. This usually breaks down to having an account handling department, a planner, and a creative team. Larger agencies may hire representatives to specifically handle social media networks, print advertising opportunities or search engine optimization.

The business working with the agency will mostly work with their account manager. The account manager takes briefs from the business and passes the information to the other departments. This allows the most qualified people to perform each task, resulting in a better campaign overall.

The Business Gets the Final Word

While most of the tasks are completed by professionals, the business still has the final word on any advertisements that are put out. In some cases, the creative team will write multiple advertising solutions for the account manager to present to the business. The marketing agency may advise which methods will be the most effective, but the business always has to approve.

How a Marketing Agency Get New Clients

Most advertising agencies “practice what they preach” when it comes to marketing. They focus some of their efforts on self-promotion to help acquire new clients. Some ad agencies will enter award shows or host events to help get their name out there. They may try out multiple marketing methods, helping them test some of the latest tools and technology first-hand.

All advertising agencies are reliant on word-of-mouth and personal testimonials. By creating excellent marketing campaigns and providing stellar customer service, they are able to naturally obtain more clients. The most creative and effective teams are always in demand.

Whether you need help defining your target audience or are ready to start an elaborate campaign, a marketing agency can help. To learn more about effective marketing techniques, contact us today.