Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost?
Would you be interested? Of course you would. That’s just good business sense.
Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from, in addition to it being among the easiest to solve. At least you’d know you’re not alone right?
Your Biggest Marketing Problem = FOCUS
It doesn’t matter whether it’s a big business or a small business, established business or startup, nationally-oriented or locally oriented, FOCUS is the single biggest problem. It’s so easy in business to get distracted by the opportunity right in front of your nose. The next great advertising opportunity you’ve been offered, the charitable organization that really needs your Title Sponsorship, or competing agendas. All of these lead to a lack of focus in your marketing strategy and they are the biggest problem your marketing faces.
Solving Your Marketing Problem
The good news is FOCUS is a relatively easy fix. To accomplish it, all you really need is a marketing plan. (If you don’t have one, check out this one out.) And armed with your marketing plan, staying focused requires that you pass every opportunity that comes across your desk through the plan. If it fits your marketing plan – great, go for it! If it doesn’t — it doesn’t fly.
I’m always happy to help business owners’ find their FOCUS. If your seems to be missing, book a complimentary consultation with me today and together, we’ll find it.