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How To Solve Your Biggest Marketing Problem

We all have marketing problems. But what if you could solve your biggest problem with little effort and cost? Are you interested? Read on for your solution.

Tisha Oehmen/March 5, 2014/2 Comments
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Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost?

Would you be interested? Of course you would. That’s just good business sense.

Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from, in addition to it being among the easiest to solve. At least you’d know you’re not alone right?

Your Biggest Marketing Problem = FOCUS

marketing problem = focus
Photo Credit James Blunt via Flickr

It doesn’t matter whether it’s a big business or a small business, established business or startup, nationally-oriented or locally oriented, FOCUS is the single biggest problem. It’s so easy in business to get distracted by the opportunity right in front of your nose. The next great advertising opportunity you’ve been offered, the charitable organization that really needs your Title Sponsorship, or competing agendas. All of these lead to a lack of focus in your marketing strategy and they are the biggest problem your marketing faces.

Solving Your Marketing Problem

The good news is FOCUS is a relatively easy fix. To accomplish it, all you really need is a marketing plan. (If you don’t have one, check out this one out.) And armed with your marketing plan, staying focused requires that you pass every opportunity that comes across your desk through the plan. If it fits your marketing plan – great, go for it! If it doesn’t — it doesn’t fly.

I’m always happy to help business owners’ find their FOCUS. If your seems to be missing, book a complimentary consultation with me today and together, we’ll find it.

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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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