5 Great Branding Articles You May Have Missed

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One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have made their appearance in the last month or so.  I’m sure you read far and wide as well, but in case you missed them, these are 5 smart, savvy articles that would be worth your time to read.

photo credit joebeone
photo credit joebeone
  1.  Adage: Nobody Really Cares About Your Brand, by  Tom Denari – This is a bold, in-your-face discussion on what the average, everyday person probably really thinks (or doesn’t think) about your brand. It’s a great wakeup call for all marketers to get out of their offices and actually talk with their target audience.
  2. Brand Strategy Insider: The Rising Value of Brands in the Digital Age by Greg Satell – This article is a great analysis of what it means to try to create a brand in this new digital age, online and off. The playing field has changed, and this post helps to frame that change.
  3. BrandSavant: The Single Best Question You Can Ask Your Customers, Audience or Partners by Tom Webster – This post examines one question that we should all think on, spend time with, and develop a plan for. It’s an insightful and interesting way to think about branding.
  4. ProBlogger: A Key to Building a Sustainable Online Personal Brand by Darren Rowse – While this post is written from the standpoint of managing a personal brand online, it’s lessons are applicable to corporate brands as well.
  5. Inc.: The New Rules for Marketing by Geoffrey James – This post takes a hard look at the old marketing rules and the new marketing rules. No doubt about it, the world has changed.

What do you think? What have you read lately that has evolved (or confirmed) your thoughts on marketing in general, and Branding in particular? I’d love it if you could share at least one below.



Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions


  1. Kelly says

    Kudos! You never fail to create informative and useful post for us bloggers. Nice and cool! 🙂 Thanks!

  2. Veronica says

    I did miss some too. I wish it’s not yet to late to try. Thank to you I can be aware of these 5 branding articles starting from now on. :))

  3. Stacey says

    Wow! Thank you for the added information, we could all use these kind of information once in a while. Thanks for putting this up and for the time,. I am really enjoying visiting through your blogs.

  4. sunnyson548 says

    To expose and explore your business awareness in the global market we have many effective travel products. Most of the customers love to appreciate any kind fo products being essentially used for many purposes.

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