Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Setting Business Planning Goals: Why Dreaming Matters
I came across this quote this morning, and it stopped me in my tracks: "We've got to have a dream if we are going to make a dream come true." ~Denis Waitley It’s a simple line, but it’s a powerful...
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This is the essence of bold business marketing. Perseverance and forward...
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the "Rules" section. This is the section where you spell out, in excruciating detail, the dos and don'ts of portraying your brand imagery. It's primarily used by your marketing partners, but your...
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you've been following Finding Brand for a...
Articulate the Brand Personality for the Brand Book
Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component...
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand's visual and messaging standards, ensuring that...
Identify Your Brand Essence
Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last post, you'll recall that we settled on the following keywords:...
Identify Your Brand Position by Using Brand Keywords
With your Brand's history complete with the brand book, it's time to start distilling the keywords for your Brand. If you haven't done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for...
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied. Still, they include being a "duck," not having vigilant brand...
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog,...
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand
Websites are an essential part of your business's online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website with WordPress can breathe a breath of fresh air into...
Importance of Branded Business Email
Take a moment to consider the email address you give to your clients or customers. Does it end in one of these? @gmail.com @yahoo.com @outlook.com @aol.com If so, it might be time to rethink the message your email address is...
How Perceptual Maps Can Help Strengthen Your Brand
When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like a perceptual map, you can strengthen your brand by identifying...
How the American Dream Can Shape Your Brand
The American Dream in branding is more than just a concept of success—it's about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses from the ground up, and, through determination, found their place...
Maximize Your Competitive Market Positioning with Perceptual Mapping
In today's competitive market, finding your brand's unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool helps highlight areas of opportunity in the marketplace, particularly if...
Handling Negative Brand Press: Strategies for Protecting Your Reputation
Your brand will occasionally face negative press, no matter how careful you are. Whether due to a misstep, competitive jealousy, or simply being a target because of your success, handling negative brand press is essential for every business. It's vital...
Cause Marketing for Brands: Harnessing Social Media for Good
Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands that support environmental sustainability, for example, are not just pledging...
Building Trust and Brand Recognition with a Strong Logo
Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents your company's personality, values, and professionalism. A well-crafted logo communicates...
Branding Lessons from Trees: Embracing Branding Evolution
Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to thrive. Their roots deepen while their ideals stretch upward, reaching...
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season