Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck
Lately, I've had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It's a common challenge—deciding where to invest your limited budget for the best results. You're not alone if you're wondering how...
Layering Social Media Marketing: 5 Ways to Maximize Effectiveness
Like any other advertising medium, social media works best when layered. The beauty of layering social media marketing is that it's easy to do, and it amplifies the impact of the work you're already doing. Here are the top five...
Assessing Your Marketing Efforts: Why Brutal Honesty is Key
I came across a tweet this morning from @DeeBlick that read: "Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change." This is an excellent reminder for all of...
Creating an Effective Elevator Pitch
We've all heard the advice—you need to be able to describe your company and what you do in the time it takes to ride an elevator from one floor to another. Known as the "elevator pitch," this short and impactful...
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was understandably mystified about why any business would want to be...
Facebook Profile Management: Balancing Personal and Professional Lives
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night. Upfront and center when you go to someone's page is...
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that you only pay for clicked ads, and you can precisely...
Pay it Forward in Business: A Simple Act with Big Impact
Did you know today is the 2nd Annual Pay it Forward Day? This initiative spreads like wildfire on social media, with over 175,000 worldwide planning to "attend." You may be wondering what Pay it Forward Day is. According to its...
Email Marketing for Small Businesses: A Powerful Layer in Your Strategy
Great marketing is about layering—creating multiple channels of communication that support each other and work together to build your brand. While we've talked about using traditional media to complement social media efforts, one essential channel that many businesses overlook is...
Maximizing the Impact of Small Business Saturday: Strategies for Business Owners
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving, highlighting the importance of small businesses in our communities. Since its launch, Small Business Saturday has become vital to the holiday shopping season, encouraging consumers...
Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important, it has become even more critical in today's digital age,...
Showing Gratitude in Business: Why It Matters
As we approach the time of year when our thoughts turn to turkey dinners, family, and friends, it's also an appropriate moment to reflect on who we should thank within our businesses for helping make the year successful. If your...
Humanizing Your Brand with Social Media: Why It Matters
I often sit with people who don't understand why anyone would care about trivial details—what someone's drinking, where they had lunch, or the fact that they just got in their car. They ask why businesses should care about these seemingly...
Why Customized Marketing Strategies Matter for Your Business
You can read as many management and marketing blogs, books, and white papers as possible. You can talk to countless experts, listen to pundits, and attend all the classes on marketing strategy. But here's the reality: none of these sources,...
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn't fully considered the potential of using guerrilla marketing tactics for small businesses online to drive traffic and engagement. After giving it...
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent "deal" from the media. It's tempting to throw $300-$500 at something you're getting for 50% or even 75% off. However, it's essential to remember your overall strategy and why you pursue it in the...
Prioritizing Small Business Growth Strategies
As a small business owner, it's HARD to keep the focus on growing your business when the daily demands consume all your time and energy. But here's the reality we all know: if we don't focus on small business growth...
Syncing up Your Messages: Consistent Brand Messaging
I've recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all platforms. While it sounds straightforward, it often doesn’t happen as...
Blue Sky Marketing (NOT!)
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As marketers, we've had to adapt, becoming more innovative and responsive...
Who are Your Target Market’s Influencers?
Quick - who is your target market? Can you clearly and specifically tell someone not in your industry who your target market is? Good! Now who are your target market's influencers? Influencers are the ones who help shape opinion and...
