Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Photo credit: <a href="https://www.flickr.com/photos/89228431@N06/11220931254/in/photolist-nrzjH-i6ycVY-do8JmY-bJhGLX-bJhGSF-6abDQf-bvnVoY-nVn1YY-hWX3qc-8RE5P8-8RHea5-8RE7WB-8RHg1N-8RE8n8-zDUXB-9EWrcA-9ETv5T-fgwiyU-5SGUcS-79GtRn-dPoMgW-o4ZHuD-mTHndg-9aZX7e-5LaoaK-oMkMMp-jR1PuL-atvnG7-9JvstH-p4PThZ-9ETvhc-fgwgMC-bJhGPD-8XSJbv-n2y12t-cuYoEC-9yRdDT-z3b64-fgh3U4-fgh3rT-fgh4Fa-fgwfxh-9bAT6E-bJhJeZ-8ZuBJt-7JetdT-Bf1yg-bvnUJq-8W1LCP-bvnXcw">reynermedia via Flickr</a>

Strategy is SO Important!

Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business. But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication…. Read More

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Free Business Mentoring – Limited Time!

Are you trying to make a difference in the world through your business? Do you wish you had an expert person in your corner to whisper advice in your ear? Do you wish you had that strategist to call on when you need some help? What if you could get “real deal” business-building advice from… Read More

photo credit H.Adam via Flickr

Are You Ready to Breakthrough in 2015?

What’s your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all… Read More

A rose by any other name would smell as sweet

Considerations When Re-Naming Your Business

Name changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff? The piece that… Read More


WordPress Tutorial: How Long Should You Make Your Blog Posts?

A frequent question for bloggers just starting out is, “How long should I make my blog posts?” Tisha and special guest, Chloe, explain…


Your Sales Funnel is then #1 Reason You Don’t Have More Clients!

Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time… Read More


WordPress Tutorial: How often should I add content?

Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

Photo Credit: <a href="https://flic.kr/p/ne52ak" target="_blank">tdlucas5000</a> via Flickr

Let’s talk Vision and Mission for a Moment

“If you don’t know where you’re going, any road will take you there.” is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business. This is why, having a compellingly written Vision and Mission Statement is so critical. They help… Read More


WordPress Tutorial: Add a Custom Link to a Menu

There are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

Choosing Your Target Audience   Paradux Media Group

Choosing Your Target Audience

If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy! Get your free gifts by clicking here! Video Transcript: Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is the exact right moment… Read More

Social Media Privacy and Advertising

Social Media Privacy and Advertising

Video Transcript Hi there.  How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would… Read More


WordPress Tutorial: How to Delete an Image Completely [VIDEO]

Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.


5 Days to Kick Start Your Consultancy Business

Do you have a consultancy business? Coach? Mentor? Counselor? Mastermind Leader? I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK — I know this from personal experience.) For some reason, when it’s our own… Read More

brand books examples

Brand Books Examples – Vote for Your Favorite!

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Video thumbnail for youtube video Promotional Calendar Template [VIDEO] - Paradux Media Group

Promotional Calendar Template [VIDEO]

Promotional Calendar Template Transcription Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you… Read More

Video thumbnail for vimeo video WordPress Tutorial: How is Your List? - Paradux Media Group

WordPress Tutorial: How is Your List?

Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come — and that is growing your list. This is the number one way to create passive income in your business in the long run. If… Read More

brand narrative

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity… Read More


WordPress Tutorial: How to Make a Numbered List [VIDEO]

There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it’s critical to the overall goal of the article. In this video, I’ll show you how to convert a list of text into an automatically formatted numbered list in your post or a page.


WordPress Tutorial: How to Make a Bulleted List [VIDEO]

Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I’ll show you how to convert your list of text into a bulleted list with confidence and ease.

Video thumbnail for youtube video WordPress Tutorials: What Tags are and How to Use Them [VIDEO] - Paradux Media Group

WordPress Tutorial: What Tags are and How to Use Them [VIDEO]

WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog. This video was shot on location at the Butte Creek Mill in Eagle Point,… Read More