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Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you should consider using in your marketing adventures. The reason is simply this: if you don’t have a promotional calendar, the odds are exceptionally good that you’re not going to do a fantastic job of planning intentionally your marketing as you move forward throughout the year.

What happens is you end up on July 2nd saying, “Oh, gosh. There’s a 4th of July thing coming right up. I should do something for that.” Then you’re scrambling about like mad, trying to come up with a 4th of July promotion, trying to get it printed, trying to get it done, and you’re spending far too much money, spending far too much time, and really creating just a whole hubbub of stuff that you don’t need to be doing simply because you didn’t have a plan.

I’m going to encourage you, really, to sit down every few months and look at your promotional calendar and make some intentional decisions around what it is you want to be promoting, what those key dates are for you in your industry, and making sure you have plans so that you’re really working forward on your plan toward building your own fantastic marketing plan.

I have my favorite little marketing calendar that I use. It’s pretty easy and you can find the link for it right down below so that you can grab your own copy of it. It’s just simply a spreadsheet and it simply lays out months – July, August, September, October, November – and it lays out each of the days of the month.

Then what you have the opportunity to do is just sit with that and look at the entire year all in one sheet and say, “What are the important things that are happening for us? Are we participating in a home show? Are we participating in the county fair? What are the big holidays that are really, really critically important for my business? What do I want to do around that? What is my promotional window? Do I want to be promoting two weeks in front of whatever my event is?”

Three weeks, four weeks, whatever it is, the calendar itself really helps you to get crystal clear about what it is you’re doing and what your promotional windows are so that you can do a fantastic job and an amazing job, but really intentionally planning your marketing.

Let me see if I can flip over here and show you what my promotional calendar template looks like. Just one second here while we try this fancy technology. See the screen share, and there it is. In theory, you should be able to see it.

This is the promotional calendar template that I really, really like. Like I told you a minute ago, you can download it from the link right below here and you can get your very own. Then all you do is you just go through and you fill in the things that are important.

If Halloween is important in your industry, you come over here and you write Halloween. Then you need to think about what your promotional window is. My guess is that it’s probably at least a few days and then you just come up here like that. You can come in … I like to highlight it so that I know that’s a promotional window, and I’m really focused hard on that.

You can do the same thing for Christmas, if that’s big in your industry. You do have to spell it semi-right though, it looks like, or even not at all. Goodness. Sorry about that. There you go.

Same deal here. We’re going to be promoting Christmas, let’s say, all of December, just for the novelty of it. In fact, Black Friday might be a big deal. We have the opportunity to come down and find Black Friday and really lay it in so that we know what our different marketing and promotional windows are. Then, of course, it makes sense that you have sort of the key that says, “The green Christmas plan is X, Y, or Z,” and so on and so forth.

Let’s see if I can get you back here. I think I can, I think I can. There we are. There you go.

All you do is you just fill it out and you figure out what it is. Then you put together that really special color-coded key – it’s really fancy – and you say, “Green for Christmas. It means that I need to be doing this, this, this, this, and this.” As I do each one of those things then I’m moving forward on my promotional calendar template, and I have a plan.

Remember, when you fail the plan, you plan to fail. Do not plan to fail with your marketing plans this year, okay? So, head on down to the link right below, grab your very own copy of my promotional calendar template, get to work on it, and start using it because it really will make a profound and big difference in your business.

I think that’s really what I wanted to cover today. I hope that you’ve enjoyed this. Please leave a comment below and let me know if you like this form of technology for sharing my thoughts on marketing with you, or if you really prefer them just to be written. Either way is fine by me. Just love to do what works best for you.

In the meantime, have a marvelous day. I’ll talk to you again real soon. Bye bye.

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

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