How to Make Fewer Hair Salon Marketing Mistakes

Are you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

photo credit Elvert Barnes via Flickr

Hair Salon Marketing Requires a Message

If you want people to come to your salon, you need to take the time to create a mission statement and stand by it. Give people a reason as to why your salon is the right one to visit. Include your message on a marketing mailer to show people you care about them and it is your goal to improve their life through different beautification tips.

Hair Salon Marketing Requires Product Marketing

Too many salon owners only focus on marketing their services, but they fail to marker other things. You need to include different reasons to encourage people to visit your salon. Selling other products and promoting them during an appointment is a great way to increase your revenue. Get creative with the services you provide as you can attract a new audience by offering facials, pedicures, and other things during a hair appointment.

Test Different Approaches to Marketing

Have you created a social media account? Are you actively using Google +, Facebook, and Twitter to market your salon? A great way to gain additional interest for the company is by starting a Pinterest account. Share beauty tips and ideas to attract attention from your audience. YouTube provides a valuable way to share information with your niche market, and boost your online presence at the same time.

Hair Salon Marketing Requires Alliances

To make the right difference in your industry, you need to focus on making alliances with others. This is a great way to get your name out there as other businesses will promote your salon for you if you offer an exchange service with them. For more information about hair salon marketing, contact Paradux Media Group today!