Brand Books Examples – Vote for Your Favorite!

Brand books examples aren't easy to find, but this list is a great start. Add your own brand books examples and vote to make it even better!

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Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and helps the reader understand how they fit together to create their own brand.

brand books examplesFinding Brand books was particularly difficult for me since I was interested in only finding legitimate brand books examples — not fakes, or intellectual property that had been inappropriately published to the internet. My requirement for my list was that the brand books examples had to be hosted on an official website of the company whose brand book was on display. And I was successful gathering a lot of brand books with that rule. But having spent hours and hours and hours looking for them online, I know how difficult finding them can be.

The Best Brand Books Examples List

That’s why I created the Best Brand Books Examples list over at I started it out with 30 of my favorite brand books, and invited you to add your favorites to the list as well. As an added bonus, each person can vote on their favorite brand books examples so that the very best of the best appear at the top.

Would you take a moment or two to add your best brand books examples to the list and vote for your favorite books? Remembers, there is no right or wrong answer when it comes to which is the best brand book example, but I’m betting that there are some that are much more popular and useful than others. And I know that you can help us to find them and built the Best Brand Books Examples List ever!

Best Brand Books Examples


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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