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Strategy is SO Important!

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Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business.

But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.

Photo credit: reynermedia via Flickr
Photo credit: reynermedia via Flickr

Having a standing meeting at least once a quarter with a trusted advisor or experienced business coarch can help you to maintain your focus on the strategy, allowing you to steer the ship much with an eye for the entire journey, not just the next day or week.

If you don’t have someone you’re meeting with on at least a quarterly basis to discuss your strategy, it’s time. Of course there are a variety of coaches, consultants, and business advisors out there (we do it too). And the quality of work you’re going to get from them can be outstanding, really helping to push you through to the next level, with insights, tools, and knowledge.
But, if you’re not in a position to hire one right now, that’s OK. Look to a trusted peer in another (non-competing) business. Make an appointment to meet with them at least once a quarter to discuss your business strategy, asking for their input and insights along the way. Then do the same for them. Win-win.

When you’re really ready to take it to the next level, consider hiring an experienced business coach to provide feedback and insights is vital to making the breakthrough. If you’d like to see how that might work for you, please contact us to schedule a conversation.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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