Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Marketing to Businesses vs. Consumers: What’s the Difference?
In the vast and ever-evolving advertising and marketing landscape, one size rarely fits all. The strategies that work wonders for converting consumer customers might not yield the same results when targeting commercial clients. To navigate this terrain, businesses need a tailored approach that understands the distinct needs, behaviors, and tactics of successful marketing to businesses…
The Fascinating Dynamics of Strategic Product Placement
In the fiercely competitive world of retail, capturing consumers’ attention and enticing them to make purchases is a constant challenge. One powerful tool store owners have at their disposal is strategic product placement. By carefully positioning products and leveraging price promotions, you can create a domino effect that influences consumer behavior and drives sales. The…
Marketing During a Recession
Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession. Because of the intense rates of inflation, the war in Ukraine, and the sharp increase in interest rates, Dimon feels a recession is inevitable by the middle of 2023. Our last significant economic downturn of…
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. That 20% spread gained in only three months represents the total amount of growth during…
Attract Customers’ Attention with Engaging Video Content
If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers. Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…
What’s Your Competitive Landscape?
Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you…