Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Are You Providing Educational Content on Your Website?
Long gone are the days of “if you build it, they will come” when we’re talking about websites. Almost every company has a website now, even if it is an inexpensive, pre-fab site provided by one of many e-commerce companies. However, if you plan to attract and convert customers online, you’ll need a more integrated…
How to Convert Website Visitors to Customers
In 2023, 20.8% of sales were anticipated to happen online. By 2026, that percentage is expected to reach 24%. A great website allows your business to reach customers across the country or around the world. But how do you take your website from being your online presence to being a profit center with online sales?…
2023 Holiday Retail Sales Forecast and Tips
Halloween may have just been minutes ago, but for retail companies, it’s already time to bring in those critical holiday sales. Despite being in an inflationary economy, forecasts for holiday sales in 2023 are looking bright and merry. According to Deloitte’s 2023 holiday survey, customers plan to make the most of their gift-giving opportunities. Survey…
Want a Business Website That Makes Money?
In today’s digital age, a website is no longer optional for businesses—it’s necessary. However, simply having a website isn’t enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how do you achieve this? The answer lies in optimizing your website for maximum profitability. Here…
Optimize Your Website to Build Trust with Your Customers
87% of shoppers begin looking for a product with online searches. If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales. In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…
Achieving Holiday Sales in Unprecedented Times
If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave. It seems you can’t turn on the television or scroll through social media without hearing talk about empty store shelves, delivery delays, and backordered inventory. As of the beginning of November, Amazon Prime…
Convert Your Website into an Online Experience in 2022
Why does your business have a website? The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because every business needs a website.” “To help customers learn about our products and services.” Regardless of why your company first published its website, the reasons…
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. That 20% spread gained in only three months represents the total amount of growth during…
Pivoting to E-Commerce to Survive in the New Economy
In March 2020, the world we took for granted changed seemingly overnight. With a pandemic ramping up throughout the world, a national emergency was set in place that would restrict business hours, occupancy rates, and limit indoor business for the unforeseeable future. Americans everywhere took on varying levels of “stay-at-home” protocol that altered shopping and…