Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why Understanding Your Audience for Successful Marketing
As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…
What’s Wrong with SMART goals?
As we near the end of the year, most people are starting to think about setting goals. Whether for themselves personally or their teams professionally, goals seem to be the way to begin a new cycle productively. One of the biggest buzzwords out there is a SMART goal, but are they really as smart as…