Riley graduated from the University of Oregon, where he studied advertising. As an undergraduate, Riley worked as an Account Executive for the Emerald Media Group in Eugene, Oregon. This role opened his eyes to the world of advertising. Interested and inspired to do more, he quickly began working as a strategist for Allen Hall Advertising and worked on the first campaign uniting the Oregon Men’s and Women’s basketball teams. After graduating, Riley moved to San Francisco to pursue more opportunities and began working as a digital marketing strategist for a photography studio. After a year, Riley returned to his home in Southern Oregon and is excited to join the team at Paradux.
As a Brand Strategy Specialist, Riley combines research, knowledge of current culture, and creative thinking to help brands make long-term and short-term decisions. Riley also works on digital media analysis to help clients understand their marketing performance and make decisions to generate the desired results. In addition, Riley handles photo assignments and editing.
When he’s not at work, Riley enjoys writing music and taking photos. He also loves documentaries and is always looking for new music!
