Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

What is a Business Brand Image

What is Business Brand Image?

By Paradux Media Group | November 12, 2018
A company's brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company....
Brand Building | Brand Positioning
How a Brand Style Guide Helps Build Your Company’s Image

How a Brand Style Guide Helps Build Your Company’s Image

By Paradux Media Group | December 10, 2015
Apple topped Interbrand's annual list of best global brands for the third consecutive year, increasing its brand value by 43% to $170.276 billion. Apple attributes much of its success to...
Brand Guidelines | Logo & Visual Identity
10 Superb Scholarly Articles on Branding

10 Superb Scholarly Articles on Branding

By Tisha Oehmen | April 10, 2015
I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head...
Brand Strategy | Customer Research & Segmentation
web design, marketing, design, graphic design, logos, fonts, brands, colors

What is the Most Powerful Marketing Strategy? [Infographic]

By Tasty Placement | April 25, 2013
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that...
Brand Strategy | Logo & Visual Identity
Protecting Your Brand Image: The Role of Publicist and Bodyguard

Protecting Your Brand Image: The Role of Publicist and Bodyguard

By Tisha Oehmen | January 7, 2011
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break,...
Reputation Management
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies

Visual Identity on a Budget: Strategies for Small and Mid-Size Companies

By Paradux Media Group | September 18, 2010
Building a visual identity on a budget doesn't mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately,...
Logo & Visual Identity
Branding Consistently

Branding Consistently

By Tisha Oehmen | September 9, 2010
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with...
Brand Guidelines