Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
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Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your Brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the history…
Radio vs Social Media
The title is a little misleading, as it’s not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio every month. These same business owners scratch their heads and wonder what or how social media fits into their marketing plans. So, for those business…
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking about their business, sharing the links from their business, and then asking me to ‘Like’ their business page. Why? You’re filling me in with all…
We Can’t All Speak the Same Can We?
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our social media the way the gurus say, then what would separate social media from everything else? One of the things I enjoy about social media…
