Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Marketing to Businesses vs. Consumers: What’s the Difference?
In the vast and ever-evolving advertising and marketing landscape, one size rarely fits all. The strategies that work wonders for converting consumer customers might not yield the same results when targeting commercial clients. To navigate this terrain, businesses need a tailored approach that understands the distinct needs, behaviors, and tactics of successful marketing to businesses…
Protecting Consumer Privacy and the Value of First-Party Data
In an age where information and transactions flow freely online, it is almost impossible to manage a business without a web presence. Yet this technology comes with some unique challenges. Unlike traditional brick and mortar, its much harder to see who is shopping from you or even how many consumers show interest in your products…
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from scratch using “business branded” content management systems like Adobe Experience are the way to go.…
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. That 20% spread gained in only three months represents the total amount of growth during…
How B2B Companies Can Use Social Media
Many B2B companies remain hesitant about social media and unsure how platforms like LinkedIn, Facebook, or Instagram can serve their business objectives. While much social media advice focuses on reaching individual consumers, B2B businesses have significant opportunities to leverage these platforms to connect with potential clients, build authority, and foster business partnerships. According to marketing…
