Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections. They also reflect the ideas that helped guide our work as we moved into a…
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other metrics—but none of these tools tell the full story. The same goes for Twitter (X)…
Benefits of Numbered Blog Posts: 5 Reasons To Have 5 Reasons
I need to write more blogs with several whys or reasons to do so, so I decided to write a blog on why I should do it more often… The first reason is that a blog associated with several reasons why to or why not to will be read much more than a blog without…
Let Us Not Forget What Social Media Is About: The Benefits of Social Media Engagement
While many of us in the agency and media business write and try to calculate a business’s ROI in social media, let’s not forget the real benefits of social media and just how kind and generous people and companies can be. Our business page posted the best thing about social media on social media day. …
Radio vs Social Media
The title is a little misleading, as it’s not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio every month. These same business owners scratch their heads and wonder what or how social media fits into their marketing plans. So, for those business…
Talking to No One
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away; it reminds me of that old football injury that makes it hard to move in the morning, but you wouldn’t trade the pain for the…
3 Little Must Do’s for your Business Facebook Page
It’s the simple things that always separate you from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those that jump in for the sake of jumping in. It’s not hard, nor is it…
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional media’s continual downward spiral, business owners must find layers to define their business’s position in the community. Social Media is a great way to add…
So What’s Your Social Media Strategy?
So, what’s your social media strategy? I’m sure that when it comes to most marketing endeavors, you attach some strategy to it. Have you done that for social media? No, I’m not talking about an ROI; I’m talking strategy. What is the base for your social media, Facebook? Twitter? Is location-based social media like Foursquare…
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies
Building a visual identity on a budget doesn’t mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately, there are ways to achieve professional results while staying within budget. Stand Out in Your Industry Your visual identity should make you distinct. Avoid imitating…
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I’ve heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your brand position. As…
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