Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why Understanding Your Audience for Successful Marketing
As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…
Corporate Email Communication that Works
Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email? Perhaps a message you’ve sent several times? One of your primary jobs as a business owner or manager is to lead your teams, and leadership requires excellent…
What are the initial steps of brand building?
Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting…
Digital Signage – Visual communication at its best!!
Digital Signage is an important part of the communication medium. Well written content transforms digital signage from mere displays to a dynamic communications medium with an ability to inform, inspire and motivate that is unsurpassed. Given below are Five tips on how to conceive and write successful digital content. They include : Lead any and…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…