Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Is Threads the Next Component of Your Marketing Fabric?
In the ever-evolving social media landscape, Meta, formerly known as Facebook, introduced a new micro-blogging platform called “Threads.” With its emphasis on authentic conversations and genuine engagement, Threads aims to offer a refreshing alternative to existing social media platforms. Within only days of its release, there are already many questions about the new platform, including…
Why You Should Share Your Testimonials
Are you looking for ways to boost your business’s success? One simple yet powerful method is sharing customer testimonials. In today’s digital age, customer feedback can make or break a business. People trust other people’s opinions more than they trust a company’s advertising. That’s why sharing customer testimonials can be a game-changer for your business.…
Understanding Your Audience for Successful Marketing
As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…
Does Influencer Marketing Work?
Influencer marketing seems to be all the rage in the world of advertising right now. In 2022, the influencer marketing industry reached $16.4 billion. The concept isn’t new. You likely have memories of watching television commercials featuring celebrities to entice you to purchase cosmetics, jeans, soft drinks, cars, and more. Influencer marketing takes that concept…
Sorting out Social Media Options for 2023
Are you looking for ways to up your social media game in the coming year? Social media is becoming one of the primary ways customers learn about products, services, and businesses and make buying decisions. What makes social media different than other marketing channels is two-way communication and engagement. Through social media, businesses can actively…
What Will the Musk Buyout Mean for Twitter Advertising?
Twitter has been an interesting social media platform. While Twitter says there are currently about 486 million account holders worldwide, their latest earnings report shows only about 238 million of those are active daily. This is a small share compared to another popular social media platform, Facebook, with about 1.93 billion accounts active daily. Yet…
Social Media Etiquette Unspoken Rules
Many businesses use social media as a fun way to connect and interact with their customers. In general, social media is more informal than other types of advertising, yet there are guidelines you can use to make it more effective. We refer to these as the unspoken rules of social media etiquette. First, here are…
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance marketing describes specific marketing tactics designed to achieve goals—defined as clicks, conversions, leads, bookings, purchases, etc. It’s about attaining direct results tied to specific marketing…
