Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Marketing Plan: Intersection of Planning and Improvisation
I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you start to build your annual strategic marketing plan. Naturally, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions…
Branding with Window Clings
Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location, and specifically their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. Granted, in…
Brand Identity: Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.