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Branding with Window Clings

Window clings come in two important variations: solid and transparent. Each has their pluses and minuses both can enhance your marketing POS

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Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location, and specifically their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. Granted, in some zones City Regulations or Mall Requirements don’t allow you to put messages of any sort on your windows – but you’d be surprised at the number of places you can put great big messages on your windows. (Always check – it’ll cost you in fines and product you can’t use if you don’t).

Big Impact Marketing POS

Window painting is one way to accomplish this, but most window painting looks a little juvenile and unprofessional for some brands. Enter vinyl window clings. If you haven’t checked out this technology, you should. Imagine how large your advertisement could be if it completely covered your front windows. I’m talking sill to sill and the entire width of the windows in your storefront. The brand image can be whatever you choose (in accordance with signage requirements), an announcement about your latest sale, price points, big beautiful images that reflect your geographical area, or even just your business name. And it can look as homey or professional as you want it to (and your brand requires it should). Not only are you able to completely design the imagery, but vinyl clings are also remarkably inexpensive!

Window Clings Come in Two Variations

Window clings come in two variations: solid and partially transparent. Each has their pluses and minuses. The solid version means you’re giving up the ability to see out – which in many situations might be a deal-breaker. But what you get is a vibrant, eye-catching advertisement for your business. Added bonus, it “glows” after dark when backlit by the lighting in your business. The transparent version is more of a screen. Imagine the solid version with a whole lot of tiny holes in it, so that 50% of the cling is not obscured in any way. What you end up with is the ability to look out from inside the building AND the ability to put your advertisement on your windows. It’s not quite as vibrant as the solid version – but you can see out – a significant tradeoff.

Window Clings can be Inexpensive Marketing POS

window clings, marketing POS
Put your menu on your windows with window clings

The best part about these clings is that they are surprisingly inexpensive. Of course, it all depends on the size and install costs. Printing realistically can start as low as $200 (for a small to moderately sized window). If you have a lot of people driving by location, you’re going to be hard-pressed to find another way to advertise that’s going to cost you less than vinyl clings will.

So where do you find vinyl clings? I’m sure that the big signage companies can do it too. However, I’ve had better luck (and pricing) from local signage-now type stores. And now that you’re thinking about vinyl clings consider all the places your windows fail to give you adequate privacy. Or where you simply don’t like the view. When you turn the image to the inside of the window, you get a view perfectly designed for your brand. (This works for both at your business and in your home.) The marketing POS possibilities are endless.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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Comments

  1. Great thoughts, Tisha. Allow me to take it one step further. With smart digital signage, you can do some really showstopping stuff. For the sake of avoiding the spam bucket, I won’t include the link here, but go to YouTube and search for: “hermes store front tokyo” and you’ll find the store front. Amazing. That’s a tad extreme if you have the display space, but you can also do a lot with flatscreens right on the window that are pretty amazing to. Going even further, clings with digital signage can really have pop. The cost is relative, and depending on the circumstances, sometimes the screens can be inexpensive.

    All food for thought.

    • Paul, first off — COOL LINK (I’m attached the video link here). I love the unexpected combination of the video and the movement of the scarves. Not difficult from a technological standpoint but unusual and definitely eye-catching.

      You’re absolutely correct, digital signage can be well and effectively used. It’s more expensive than vinyl clings by themselves, but it has the advantage of being fairly easily modified and VERY responsive to a business’ needs. I also really like your idea of pairing a flat screen with vinyl clings to great a larger display with moving parts. Really nice idea! Thanks for sharing!

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