Branding with Window Clings

Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location and, precisely, their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. In some zones, City regulations or mail requirements don’t allow you to put messages on your windows, but you’d be surprised at the number of places where you can put great big messages. (Always check – it’ll cost you fines and a product you can’t use if you don’t).

Big Impact Marketing POS

Window painting is one way to accomplish this, but most window painting looks juvenile and unprofessional for some brands. Enter vinyl window clings. If you haven’t checked out this technology, you should. Imagine how large your advertisement could be if it completely covered your front windows. I’m talking sill to sill about the entire width of the windows in your storefront. The brand image can be whatever you choose (by signage requirements): an announcement about your latest sale, price points, big, beautiful photos that reflect your geographical area, or even your business name. It can look as homey or professional as you want (your brand requires it). You can design the imagery entirely, and vinyl clings are also remarkably inexpensive!

Window Clings Come in Two Variations

Window clings come in two variations: solid and partially transparent. Each has its pluses and minuses. The solid version means you’re giving up the ability to see out – which, might be a deal-breaker in many situations. But what you get is a vibrant, eye-catching advertisement for your business. Bonus: it “glows” after dark when backlit by the lighting in your industry. The transparent version is more of a screen. Imagine the solid version with many tiny holes in it so that 50% of the cling is not obscured. You end up with the ability to look out from inside the building and put your advertisement on your windows. It’s not quite as vibrant as the solid version, but you can see a significant tradeoff.

Window Clings can be an Inexpensive Marketing POS.

The best part about these clings is that they are surprisingly inexpensive. Of course, it all depends on the size and install costs. Printing can realistically start as low as $200 (for a small to moderately sized window). If you have a lot of people driving by your location, you’ll be hard-pressed to find another way to advertise that will cost less than vinyl clings. So, where do you find vinyl clings? I’m sure that the big signage companies can do it too. However, I’ve had better luck (and pricing) from local signage-now-type stores. And now that you’re thinking about vinyl clings consider all the places where your windows fail to give you adequate privacy. Or where you don’t like the view. When you turn the image to the inside of the window, you get a view perfectly designed for your brand. (This works for both your business and your home.) The marketing POS possibilities are endless.