Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why You Need Better Coordination Between Marketing and Sales
We work with companies of every size across the country, but there are some unique needs many of our small and medium-sized clients share. Managers or owners need to wear many hats in these businesses, including marketing. Marketing expertise and refined strategies are often relied upon to generate profitability, yet marketing alone will not get…
Why Understanding Your Audience for Successful Marketing
As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…
The Power of Collaboration
Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing. In elementary school, we’re taught to work independently, not to cheat by asking someone else for the answer, and every student is tested independently. Later in life, “group projects” surface, yet those are often an abysmal failure, with…
Can Corporate Training Be More Effective With Less Hands-On Support?
Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing. Are all these necessary for employees to learn how to do their jobs effectively? In 1970, tennis professional W. Timothy Galloway demonstrated a new theory about adult learning, which proposes humans are intrinsically…