Welcome to the captivating world of Branding Insights on Paradux Media Group’s blog, where the art of storytelling meets the science of strategy, creating a symphony that resonates with your audience.
Branding is more than just a logo; it’s the heartbeat of your business, the narrative that shapes perceptions, and the unique fingerprint that sets you apart. In our Branding Insights category, we embark on a journey to demystify the intricacies of brand, offering a blend of creative inspiration and strategic know-how.
At Paradux Media Group, we understand that a brand is a living entity with its own personality, values, and voice. In this space, we unravel the secrets behind success, exploring the latest trends, innovative approaches, and timeless principles that form the foundation.
Our articles delve into multifaceted aspects, from the initial stages of conceptualization to the ongoing efforts required for maintenance and evolution. Whether you’re a startup looking to establish a compelling brand identity or an established business aiming to refresh your image, our insights cater to a diverse audience.
Explore strategies for effective positioning, learn the nuances of visual identity design, and discover how to craft a narrative that resonates with your target audience. We believe that every brand has a unique story to tell, and our articles provide the tools to articulate that story in a way that captivates and connects.
Practical tips, case studies, and industry trends await you as we navigate the ever-evolving landscape together. From the psychology of color to the importance of brand consistency across various touchpoints, our articles cover a spectrum of topics designed to empower you in creating a brand that stands the test of time.
So, whether you’re a seasoned marketer or a business owner taking your first steps into the world of branding, let Paradux Media Group be your guide. Join us as we delve into the transformative power of brand and unlock the potential to leave an indelible mark on your audience’s hearts and minds.
What’s Your Logo Saying About Your Brand?
Logo. Your brand needs one. It represents your company, it communicates the subtext of your brand in one nice, neat, package. Ada Stoy defines a logo by saying ,”A logo is not just a piece of graphics – it is something that echoes a business’s brand through the use of symbols, fonts, images, colors, and…
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to…
3 Must-Not-Miss Components for a Non-Profit Brand
Soliciting donations is hard work for any non-profit and it’s often made all the harder because the non-profit has not laid the appropriate groundwork in creating their brand image. This oversight usually ends up costing them donations in the long run. While non-profits need to create a brand to the same degree every other business…
How are You Better than Your Competition?
I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business…
Starbucks without Limitations
By now you’ve probably heard that Starbucks has introduced a new logo, with intentions of moving into the realm of Apple and Nike — a logo without words. It’s a bold move, and one that not many companies have the brand equity to pull off – however, given Starbuck’s significant marketshare they are positioned better…
Preparing Your Brand for the Stage
Have you ever stopped to think about how often your is on stage in the public eye? It’s ALWAYS on stage. It never takes a break, it never retreats to the dressing room, and it certainly never blends into the audience. It’s always displayed alone on the stage under the glaring unforgiving spotlight. Your brand needs…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most powerful ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates a significant amount of information/trivia in our given field simply because we work in that field. Remember when you were relatively new…
Your Brand is the Extra Mile
You know those moments, where you intentionally choose to go the extra mile? Do something unexpected to ensure that your customer has an experience second to none? It’s in those moments that your brand begins to take flight and to transform from the expected into the memorable. Rather than waiting until the “mood strikes” why…
Marketing Endings and Beginnings
(or where we’ve been and where we’re going) Welcome to the very last day of 2010 — and what a year, decade it has been! Think back 10 years and try to remember what our world was like in 2000. We had happily “survived” Y2K intact. But that’s not to say our world was peaceful….…
Does Your Brand Have a Brand Book?
I’m not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I’m glad I did — for several reasons. First (and most obviously) it’s hilarious! Having written some of these brand books myself, I have to say — this is the brand book I always wished…
Focus on Your Target
Focusing on and choosing a target market is often the hardest thing for a business to do. The reasons make sense: you don’t want to exclude any potential customer and you don’t want to show preference to one customer over another. But here’s the thing — getting good at target markets makes you not only…
Limited Money, Limited Time – Where’s the Biggest Bang for the Buck?
Lately, I’ve had a lot of conversations with business owners about where the biggest bang for their buck is when it comes to advertising their business. Since it seems to be a common theme this month, I thought you might be interested in it as well. The first question I always ask is how quickly…
Why Your Business Should be on Facebook
I was chatting with someone the other day whose experience on Facebook was that of a meat-market/single’s scene. She was (rightfully) mystified as to why her business (or any business for that matter) should be on Facebook. With that experience on Facebook, I can see why she was confused. The truth is, almost everyone is…
Sometimes it’s Knowing When to Break the “Rules”
You can read as many management and marketing blogs, books, and white papers. Talk to as many experts, listen to the pundits and take as many classes as you want to learn all the “rules” for marketing your business. But here’s the thing. None of them, not a single one, knows your business better than…
Just Because it's a "Deal" You Shouldn't Always Buy
From time to time, we all get an amazing “deal” that comes across our desk from the media. And it’s tempting to throw $300-$500 dollars at something that we’re getting for 75% off or even 50% off. But in those moments, it’s critical that you remember what your strategy is, and why you pursue it.…
Syncing up Your Messages
I’ve sat in a lot of rooms lately with small business owners and discussed the imperative nature of syncing all their outbound messages together. And while it sounds good, it’s very often not something happens with great regularity. But doing so will help you to maximize your brand message and get the highest levels of…
Branding Can Be Easy
A lot of times, we get so hung up on how many different things there are to do with branding, how careful we have to be when presenting our message, and how closely we guard the messages that affect our brand. But at those moments when we’re working so very hard to maintain our brand…