Welcome to the captivating world of Branding Insights on Paradux Media Group’s blog, where the art of storytelling meets the science of strategy, creating a symphony that resonates with your audience.
Branding is more than just a logo; it’s the heartbeat of your business, the narrative that shapes perceptions, and the unique fingerprint that sets you apart. In our Branding Insights category, we embark on a journey to demystify the intricacies of brand, offering a blend of creative inspiration and strategic know-how.
At Paradux Media Group, we understand that a brand is a living entity with its own personality, values, and voice. In this space, we unravel the secrets behind success, exploring the latest trends, innovative approaches, and timeless principles that form the foundation.
Our articles delve into multifaceted aspects, from the initial stages of conceptualization to the ongoing efforts required for maintenance and evolution. Whether you’re a startup looking to establish a compelling brand identity or an established business aiming to refresh your image, our insights cater to a diverse audience.
Explore strategies for effective positioning, learn the nuances of visual identity design, and discover how to craft a narrative that resonates with your target audience. We believe that every brand has a unique story to tell, and our articles provide the tools to articulate that story in a way that captivates and connects.
Practical tips, case studies, and industry trends await you as we navigate the ever-evolving landscape together. From the psychology of color to the importance of brand consistency across various touchpoints, our articles cover a spectrum of topics designed to empower you in creating a brand that stands the test of time.
So, whether you’re a seasoned marketer or a business owner taking your first steps into the world of branding, let Paradux Media Group be your guide. Join us as we delve into the transformative power of brand and unlock the potential to leave an indelible mark on your audience’s hearts and minds.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating…
Tips to Make your ‘Cause Marketing’ efforts Worth it!
When it comes to new and unique promotions for your company, it’s sometimes difficult to generate ideas that won’t make you yawn with boredom. You’ve done coupons, you’ve done free gifts with purchase, and heck, you’ve even celebrated ‘National Golf Month’ with golf-themed giveaways. What’s left? How about a little cause marketing to boost not…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently — but one that I suspect is often on people’s minds, but they are too embarrassed to ask. So, I thought I’d take a few moments on this post to answer the unasked question. What is a Brand? There are lots of…
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand…
How to Evolve a Logo Without Losing Your Brand
Every strong brand eventually reaches a moment when its logo no longer reflects the organization it has grown into. The business has matured, the services have expanded, and expectations have shifted—yet the visual identity remains rooted in an earlier chapter. That’s when understanding how to evolve a logo becomes essential. At Paradux Media Group, we’ve…
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…
Marketing the Evolutionaries Way
There’s a new book out by Randy Harrington and Carmen Voilleque called “Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart.” Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any organization lucky enough to work with one or both of these individuals is vastly better…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take…
Top 10 Twitter Chats for Social Media
There are many reasons that Twitter chats are gaining popularity. They can be used quite successfully for branding yourself or business as well as promoting products. I have had many people asking for a calendar of Twitter chats so, I am providing you with a list of the Top 10 Twitter Chats for Social Media that I…
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…
Top 10 Finding Brand Blog Posts in 2011
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This is the essence of bold business marketing. Perseverance and forward thinking often separate brands that stay relevant from those that fade. These opportunities can’t be…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but your employees will need this section the most. The Rules Section of the Brand Book usually…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season
There’s more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce arrives at our door. Lately, life has been busy, and we haven’t kept up as well as we should. So today became a day of…