Welcome to the captivating world of Branding Insights on Paradux Media Group’s blog, where the art of storytelling meets the science of strategy, creating a symphony that resonates with your audience.
Branding is more than just a logo; it’s the heartbeat of your business, the narrative that shapes perceptions, and the unique fingerprint that sets you apart. In our Branding Insights category, we embark on a journey to demystify the intricacies of brand, offering a blend of creative inspiration and strategic know-how.
At Paradux Media Group, we understand that a brand is a living entity with its own personality, values, and voice. In this space, we unravel the secrets behind success, exploring the latest trends, innovative approaches, and timeless principles that form the foundation.
Our articles delve into multifaceted aspects, from the initial stages of conceptualization to the ongoing efforts required for maintenance and evolution. Whether you’re a startup looking to establish a compelling brand identity or an established business aiming to refresh your image, our insights cater to a diverse audience.
Explore strategies for effective positioning, learn the nuances of visual identity design, and discover how to craft a narrative that resonates with your target audience. We believe that every brand has a unique story to tell, and our articles provide the tools to articulate that story in a way that captivates and connects.
Practical tips, case studies, and industry trends await you as we navigate the ever-evolving landscape together. From the psychology of color to the importance of brand consistency across various touchpoints, our articles cover a spectrum of topics designed to empower you in creating a brand that stands the test of time.
So, whether you’re a seasoned marketer or a business owner taking your first steps into the world of branding, let Paradux Media Group be your guide. Join us as we delve into the transformative power of brand and unlock the potential to leave an indelible mark on your audience’s hearts and minds.
A Little Bit about Paradux Media Group
Who are Our Best Clients? We’re interested in working with businesses that have a clear vision of where they’re going. In our experience, business owners who have vision for where the business is going, allows us to do our very best work. The reason is that we work from a strategic basis. Everything we do…
Branding in a Multi-Media World
As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world. We all know advertising…
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company…
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who…
What the Backstory for Your Target Audience?
I was talking with a client today about who their target audience was. And while we know what the demographic information was, we don’t often consider the backstory — but the backstory is so critical and necessary to really understanding who your target audience really is. To develop the backstory, we simply start pulling the…
Tips for Personal Branding in the Digital Era
It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. Womenonbusiness.com suggests focusing on building a brand instead of a career. That starts…
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have…
How To Refresh Your Brand This Spring
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results. Are you a little lost at how to…
Whois the Owner of Your Online Presence?
One of the most valuable assets your brand has is it’s online location, AKA domain name, URL, website address, or www. It’s the very identity of many businesses (amazon.com) and a critical cornerstone of more traditional brick and more stores. Yet, you would be stunned about the number of businesses that are not named the legal…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and…
Avoiding Brand Name Confusion
Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to eventually become. Looking at just these popular brand names, you spot some commonality. For instance, these brand names are unique; they’re not common names you’ll…
Marketing Budget Template
It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don’t set a budget and make a plan, you will instead make a series of small, and at the time, inconsequential choices to promote your business that are both costly and ineffective. At the end of…
5 Ways to Know it’s Time to Change Your Brand Logo
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let’s be honest — they often don’t) they are often tired, worn, and clearly out of date. True, it’s a balancing act between keeping true to your brand position and admitting that it’s…old. Here are…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
Digital Signage – Visual communication at its best!!
Digital Signage is an important part of the communication medium. Well written content transforms digital signage from mere displays to a dynamic communications medium with an ability to inform, inspire and motivate that is unsurpassed. Given below are Five tips on how to conceive and write successful digital content. They include : Lead any and…
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…
Boosting Brands through Friends and Followers
Branding can make or break your business. It’s all about earning the trust of your customers and building a good name for your enterprise. Naturally, no one would spend a dime on a product they don’t believe in. Branding is one of your tickets to rise above your competition. Among all effective ways to promote…
Tisha Oehmen Named to the January 2013 Top 100 Branding Experts to Follow on Twitter
Tisha Oehmen was honored again to be named #2 on the Top 100 Branding Experts to Follow on Twitter list compiled by Evan Carmichael. This is the 5th consecutive month she has held this position. Check out Evan Carmichael’s Posts, or the PDF versions of the articles. January 2013 Top 100 Branding Experts to Follow…