Welcome to the captivating world of Branding Insights on Paradux Media Group’s blog, where the art of storytelling meets the science of strategy, creating a symphony that resonates with your audience.
Branding is more than just a logo; it’s the heartbeat of your business, the narrative that shapes perceptions, and the unique fingerprint that sets you apart. In our Branding Insights category, we embark on a journey to demystify the intricacies of brand, offering a blend of creative inspiration and strategic know-how.
At Paradux Media Group, we understand that a brand is a living entity with its own personality, values, and voice. In this space, we unravel the secrets behind success, exploring the latest trends, innovative approaches, and timeless principles that form the foundation.
Our articles delve into multifaceted aspects, from the initial stages of conceptualization to the ongoing efforts required for maintenance and evolution. Whether you’re a startup looking to establish a compelling brand identity or an established business aiming to refresh your image, our insights cater to a diverse audience.
Explore strategies for effective positioning, learn the nuances of visual identity design, and discover how to craft a narrative that resonates with your target audience. We believe that every brand has a unique story to tell, and our articles provide the tools to articulate that story in a way that captivates and connects.
Practical tips, case studies, and industry trends await you as we navigate the ever-evolving landscape together. From the psychology of color to the importance of brand consistency across various touchpoints, our articles cover a spectrum of topics designed to empower you in creating a brand that stands the test of time.
So, whether you’re a seasoned marketer or a business owner taking your first steps into the world of branding, let Paradux Media Group be your guide. Join us as we delve into the transformative power of brand and unlock the potential to leave an indelible mark on your audience’s hearts and minds.
What is a Brand Narrative?
I often get asked, “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…
Smarter Real Estate Marketing Strategies
Real estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market…
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company’s logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures consistency across all online and offline marketing materials. When it comes to finding the best…
A Savvy Small Business Owner’s Guide to Advertising in 2014
We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online…
A Savvy Marketer’s Guide to Advertising by Paradux Media Group
In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from…
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…
New Changes: Facebook Business Pages – Medford
It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page. The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page…
Paradux Media Group receives 2013 Oregon Excellence Award
FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU. And I wanted to try to help you understand how you’re killing me, er, you, with your…
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that’s been making the rounds lately titled “How Observant Are You?” and in it are some great logos you’ve seen – but may not have really looked at (Thanks David!). I’ll share them below, because these are great examples of the depth and layers of meanings…
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen…
Tisha Oehmen’s Interview with Bill Meyer about Finding Brand
I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from…
Upper Rogue Independent: Local Author Writes ‘Finding Brand’
The Upper Rogue Independent just published an article about the book, Finding Brand: The Brand Book Tutorial. If you didn’t get a chance to read the article, here it is for your reading pleasure: Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a…
The Digital Brand As A Persona
When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,…
How Does Your Website Look? Maybe You Need To Hire Some Pros.
Custom web designers could change the face of your business. Do you realize how important it is that your website looks the best and most professional that it can? Think about walking into a business meeting in gym shorts and flip flops, handing out business cards made from lined paper. How well do you think…
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what…
How to Carry Your Brand Over to Your Communication Tools
People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication barriers. In writing, a couple of important communication elements are removed, which can make it even more difficult to actually say what you mean to…
Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air
Two interesting pieces of sugary branding news out today — Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open to bring attention to her candy line, Sugarpova. (The Guardian) AirAsia Japan is changing their name to Vanilla Air. (Economic Times) Sharapova’s Sugarpova is a…
Celebrity Product Endorsements: Why They Succeed When Others Fall Flat
LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to endorse the product, and sometimes the incongruity fails miserably. But what about those few times…