Branding

ducks-flying
which branding guide examples should you go for

Which Branding Guide Examples Should You Go For?

Is finding the ideal branding guide examples stressing you? Or does it seem like the best ideas have already been taken? Well, you aren’t the only one facing such difficulties. In fact, in today’s world, branding is the backbone of many businesses, and failure to adopt the best means the company losing out to the… Read More

"Your culture IS Your brand." - Tony Hsieh, Zappos

The Dabbling Duck

“Your culture IS Your brand.” – Tony Hsieh, Zappos

How Can a Small Business Get Started With A Marketing Services Company

How Can a Small Business Get Started With A Marketing Services Company?

If done correctly, small business advertising can prove to be a marvelous tool to boost product sales, which directly translates to more revenue and success for any small business. Of course, getting started with it is not an easy task, and you may need the help of a marketing services company. Nonetheless, if used to… Read More

Global Gurus Top 30 2015

Official Branding Gurus in 2015

When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet… Read More

Websites Reimagined

How to effectively reach your brand target audience

BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits…. Read More

Duck-View

3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as… Read More

Duck-Coffee Klatch

Should You be Looking for Advertising Agencies In Oregon

The Benefits Of Using An Advertising Agency In most cases, people usually think of advertising firms as handling expensive and large ad campaigns for big brands. The truth is that most advertising companies make their money by placing and running small ad campaigns in local media. Do you know that advertising companies can benefit any… Read More

Duck-Ugly Duckling

Advertising Agencies In Oregon – Set Yourself Apart from the Crowd

It’s a competitive economy today and you do not want to be just another small fish in a big pond. You have to set yourself apart from the others and make your business stand out head and shoulders above the rest. Advertising agencies in Oregon can help you to make others take notice of your… Read More

TheDabblingDuck-A-Brand-is-not-a-product-or-a-promise-or-a-feeling.-It's-the-sum-of-all-the-experiences-you-have-with-a-company

The Dabbling Duck

“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei

10 Superb Scholarly Articles on Branding

10 Superb Scholarly Articles on Branding

I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But… Read More

Duck-Quacking

What Every Business Ought to Know About a Marketing Agency

Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will… Read More