Share on Pinterest

Branding

ducks-flying
brand awareness

How do I build brand awareness?

You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet… Read More

branding

Become Your Customer’s Go-To Solution in Your Category

Have you ever wondered what it would be like to know with certainty what your company’s brand is? Have you ever wondered if you were leaving money on the table every single time someone bought your product or service because you didn’t have a brand? Have you ever wondered how to inspire your employees to… Read More

brand awareness

What are the initial steps of brand building?

Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting… Read More

business branding

Business To Business Branding Strategy

Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in… Read More

branding

Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and… Read More

creative marketing ideas

Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More

social media marketing

What is New in Social Media Marketing?

Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300… Read More

Branding, Marketing and Positioning Understanding the Differences

Branding, Marketing, and Positioning: Understanding the Differences

Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?… Read More

facebook marketing

Is Facebook Marketing Suitable for Businesses?

Facebook marketing is vital for your online business about marketing. It is easy to use and a cheap way of marketing. All you have to accomplish is sign up and create a stylish profile. Through it, you get brand-new targeted traffic. Let me ask you a question: Is Facebook promoting worthy for your online business? If you need… Read More

Can Branding Come Naturally

Can Branding Come Naturally?

I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or… Read More