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Branding

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A Guide to Branding-marketing

A Guide to Branding

For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world,… Read More

Everything You Need to Know About Brand Manuals

Everything You Need to Know About Brand Manuals

We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead… Read More

Qualities of an Amazing Branding Guide

Qualities of an Amazing Branding Guide

Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you… Read More

Why You Need An Advertising Agency To Run Your Social Media

Why You Need An Advertising Agency To Run Your Social Media

Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t… Read More

One of the Top Global Brand Experts, 2015: Tisha Oehmen

One of the Top Global Brand Experts, 2015: Tisha Oehmen

Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how… Read More

which branding guide examples should you go for

Which Branding Guide Examples Should You Go For?

Is finding the ideal branding guide examples stressing you? Or does it seem like the best ideas have already been taken? Well, you aren’t the only one facing such difficulties. In fact, in today’s world, branding is the backbone of many businesses, and failure to adopt the best means the company losing out to the… Read More

"Your culture IS Your brand." - Tony Hsieh, Zappos

The Dabbling Duck

“Your culture IS Your brand.” – Tony Hsieh, Zappos

How Can a Small Business Get Started With A Marketing Services Company

How Can a Small Business Get Started With A Marketing Services Company?

If done correctly, small business advertising can prove to be a marvelous tool to boost product sales, which directly translates to more revenue and success for any small business. Of course, getting started with it is not an easy task, and you may need the help of a marketing services company. Nonetheless, if used to… Read More

Global Gurus Top 30 2015

Official Branding Gurus in 2015

When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet… Read More

Websites Reimagined

How to effectively reach your brand target audience

BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits…. Read More

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3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as… Read More

Duck-Coffee Klatch

Should You be Looking for Advertising Agencies In Oregon

The Benefits Of Using An Advertising Agency In most cases, people usually think of advertising firms as handling expensive and large ad campaigns for big brands. The truth is that most advertising companies make their money by placing and running small ad campaigns in local media. Do you know that advertising companies can benefit any… Read More