Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More
Branding
Choose Your Brand, if Not Now, When Will You? [VIDEO]
So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen is that people try to compare their new brand and logo to an existing one —… Read More
What is New in Social Media Marketing?
Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300… Read More
Branding, Marketing, and Positioning: Understanding the Differences
Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?… Read More
Is Facebook Marketing Suitable for Businesses?
Facebook marketing is vital for your online business about marketing. It is easy to use and a cheap way of marketing. All you have to accomplish is sign up and create a stylish profile. Through it, you get brand-new targeted traffic. Let me ask you a question: Is Facebook promoting worthy for your online business? If you need… Read More
How a Brand Style Guide Helps Build Your Company’s Image
For the third year in a row, Apple topped Interbrand’s annual list of best global brands, increasing its brand value by 43 percent to reach $170.276 billion. Apple owes much of its success to a marketing philosophy initially laid out by founding investor Mike Markkula, who emphasized a focus on core goals, maintaining a professional… Read More
Can Branding Come Naturally?
I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or… Read More
A Guide to Branding
For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world,… Read More
Everything You Need to Know About Brand Manuals
We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead… Read More
Qualities of an Amazing Branding Guide
Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you… Read More
Why You Need An Advertising Agency To Run Your Social Media
Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t… Read More
One of the Top Global Brand Experts, 2015: Tisha Oehmen
Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how… Read More