BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits…. Read More
Branding
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
3 Pieces of Branding Audio Every Business Should be Using in Their Marketing
With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as… Read More
Should You be Looking for Advertising Agencies In Oregon
The Benefits Of Using An Advertising Agency In most cases, people usually think of advertising firms as handling expensive and large ad campaigns for big brands. The truth is that most advertising companies make their money by placing and running small ad campaigns in local media. Do you know that advertising companies can benefit any… Read More
Advertising Agencies In Oregon – Set Yourself Apart from the Crowd
It’s a competitive economy today and you do not want to be just another small fish in a big pond. You have to set yourself apart from the others and make your business stand out head and shoulders above the rest. Advertising agencies in Oregon can help you to make others take notice of your… Read More
The Dabbling Duck
“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei
10 Superb Scholarly Articles on Branding
I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But… Read More
What Every Business Ought to Know About a Marketing Agency
Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will… Read More
Wondering How To Make Your Graphic Design In Medford Oregon Rock? Read This!
The quality of your graphic design says a lot about your company. Your logo, corporate identity and the look and feel of your advertisements can mean the difference between a successful Oregon business and an organization that is failing fast. If you’re not happy with your graphic design or you just founded a company and… Read More
You, Me And Brand Perception: The Truth
Let’s face it — what you see isn’t always what you get. Case in point, the recent internet sensation: “the dress.” You may have had to be in the desert – without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it… Read More
Top 3 Reasons Why you Should Be Blogging Every Week
Ok I know what you are thinking, “How can I possibly be blogging every week?” Often when I talk to business owners about their blogs they know that they should be blogging, but the other tasks on their ever growing to do list seem more urgent so they get priority. I wanted to share with you the… Read More
10 Quotes On Branding
Let’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated… Read More
3 Simple Branding Strategies that Work
Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap. Here are three simple branding strategies you can start using today that will… Read More
Paradux Media Group Receives 2015 Oregon Excellence Award
FOR IMMEDIATE RELEASE: February 25th 2015 – Paradux Media Group has been selected for the 2015 Oregon Excellence Award amongst all its peers and competitors by the US Commerce & Trade Research Institute (USCTRI). Each year the USCTRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business… Read More
Branding with Pens
Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the… Read More
Branding Your Business in 5 Steps
Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what… Read More
Super Bowl 2015 – The Year of Big Idea Marketing
This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year when… Read More
Super Bowl Commercials – How Brands Optimize Eye Balls In 2015
When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and advertising agency’s have brought a whole new demographic and… Read More
Creating Likeability in Your Brand
If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say, it’s a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is… Read More
4 Branding Trends for 2015
Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need… Read More