Whether you are experiencing an unexpected event within your own business or an emergency impacts the community at-large, having well-planned a crisis communication plan is critical to keeping your business running smoothly. Paradux Media Group has in-house expertise to help you develop a crisis communication plan for any situation. Here are a few key considerations we use when we help our clients:
- Be prepared in advance. The thing about crisis events is that they happen when you least expect them and can create instantaneous stress, chaos, and confusion. By using an internal group of staff to identify potential emergency situations and working with a professional communications expert to outline templates, you’ll be more confident about getting the right message out when tragedy strikes.
- Keep your company’s mission and values central. Reinforcing the core tenets of your business will make your staff, clients, and the community feel more assured and confident of your strength.
- Be human. By creating messaging that is honest, transparent, and empathetic you’ll build trust and convey your true care for people in need. This is not the time for legal jargon, marketing spin, or a hidden sales pitch.
- Emphasize, “We’re all in this together.” Your loyal customers will want to help your business survive. Be clear about how they can help: purchasing gift certificates, shopping from you online, visiting alternative locations, etc. Alternatively, share what you and your team members are doing to help the community: volunteering, donations, free delivery, discounted pricing, extended payment terms, zero-interest loans, etc.
- Breathe before your speak…or hit send. Tragedies hit us hard and can send us through emotional roller coasters from denial to confusion to panic. Before you communicate, make sure you’ve taken a little extra time to digest what is happening, what the impacts are, and what your team or the public needs to know. If possible, consult with your marketing professionals before finalizing communications.
By partnering with Paradux Media Group, we’ll be right at your side to help you with all your crisis communication needs. We can guide you with messaging for your company’s website and social media sites, generate emails for your customers, write press releases, and consult about communications for your internal team members. Contact us today to learn more.
- Published: November 2, 2020
- Author: Angela Peacor
- Blog: Marketing Intelligence Report
- Category:
- Tags:
- Comments:
Quacktastic Reviews:
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…