Is Social Media Photography Best Left to the Professionals?

Why your brand needs professional social media photography - Here are 3 ways that working with a professional can help you grow your business.

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The internet is rapidly transforming the way we do business today, and this is particularly true in the realm of content marketing. Gone are the days of straightforward TV commercials and passive ads that interrupt people’s daily activities. Today’s businesses need a more social approach, engaging in conversations with their customers and creating relationships like never before. And visual content like photos and videos plays a huge part.

Why Your Brand Needs Professional Social Media Photography

In this world of free blogs and low-cost startups, it’s easy for your site to get lost in the mix with all of your competitors. So when a potential customer visits your site and sees boring, amateurish photos or generic stock photos that they’ve already seen on your competitors’ sites, it causes them to lose trust in your brand.

When running a business, it’s important to focus on your strengths and delegate the rest to members of your team. And in some cases, it can be more cost-effective to outsource things like content creation and photography to an agency to put their strengths to use for you.

Here are three ways that working with a pro photographer can help you grow your business.

1. High-Quality Photos Strengthen Your Brand

Your company website – and everything on it – represents your brand in one way or another. High-quality, professional photos help to strengthen your brand. But low-quality images can hurt your brand. Not only can weak images hurt your reputation, but they also dilute your company’s core message.

Imagery is an important aspect of your branding. When you work with a skilled professional photographer in conjunction with your digital marketing agency, it’s a lot easier to create images that reinforce your brand.

Do the colors in your photos match your branding? Do your photos appeal to your target customer demographic and help website visitors feel like they are getting to know you?

There’s more to high-quality social media photography than just having HD pictures in sharp focus, and working with a pro is the best way to get pics that reinforce your brand in every way possible.

2. Professional Social Media Photography Appeals to a Variety of Customers

There is a huge variety of people out there who will find your products and services appealing. While narrowing the field with customer personas is helpful, there will still be a lot of different tastes and styles represented within your target demographic.

Photographers experienced in social media marketing will have extensive knowledge about the types of images that appeal to customers on social media. They will include all kinds of images to fully round out your visual content and showcase your company, employees, products and services to tell your story and pique the interest of your website visitors and social media followers.

The end result is that your images become valuable assets that enable you to more fully connect with your target audience and engage in conversation with your customers.

3. Hiring a Pro Saves Time and Money

One of the greatest benefits of working with a professional photographer for all of your social media content needs is that it frees you up to work on your business. While hiring a pro does require an investment up front, it saves you both time and money in the long run.

If you’ve ever run your own social media campaigns and tried to fill your accounts and your blog with multiple pieces of original content per day, then you know firsthand how time-consuming these activities can be. Hiring someone else to shoot and edit your photos can make a huge difference in your effectiveness in running your business on a day-to-day basis.

If your business operates in Southern Oregon, and you would like more information about how professional social media photography can give your content marketing efforts a boost, please contact Paradux Media today. We’ll be happy to answer any questions that you have and help you find actionable marketing solutions for your business.


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Paradux Media Group

We are Paradux Media Group, and we are not your regular ad agency. We are a unique combination of strategists, planners, designers, and writers. We are the people you call to launch a brand. To create a promotion. Or to put you on the first page of Google. Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives you the integrated resources you need in today’s changing business environment.

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